Somewhere between physicians and patients is the truth about digital health and patient engagement | #eHealthPromotion, #SaluteSocial | Scoop.it
From medcitynews.com - June 29, 2016 4:01 PM
bigstock-People-Talking-25125962Physicians say they prescribe apps far more than patients seem to think they do, if a survey carried out by Nielsen and commissioned by the Council of Accountable Physician Practices is anything to go by. MobiHealth News reported that Nielsen talked to 30,007 U.S. consumers and 626 U.S. physicians for the poll.More than 50 percent of physicians said they had recommended that patients use a fitness tracking app in the past 12 months. About 40 percent said they recommended wearables to their patients and 45 percent of doctors said they had recommended biometric tools to track things like sleep or heart rate. Yet there was a sharp contrast with consumer numbers, as MobiHealth News observed.
Via Alex Butler, Pharma Guy