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mobihealthnews Mobile health is touted as affordable, but costs still seen as barrier mobihealthnews GSMA mHealth The mobile industry's GSM Association recently funded a survey of 2,000 healthcare providers, patients and consumers in four different... Via eMedToday 
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eMedToday's curator insight,
May 26, 2013 6:07 AM
Social media is important to Pharma. Many traditional Pharma platforms are going out of business like DTC. One digital not fully understood by Pharma is effective use of digital mobile app and e detailing as part of the new digtial health perspective.
"There are channels that are becoming relevant and interesting now, and others that have been available for a long time but haven't really been used by pharma marketers. It is important to change the perception of established channels, which very few are using properly, and many are not using at all. Among those who have a social media presence, how many are utilising those channels as a way of engaging in a two-way communication with their audience, rather than as just another platform to broadcast their marketing message" |
Key of survey;
The survey’s top line metric is that 89 percent of providers, 75 percent of patients, and 73 percent of consumers believe that mobile health offerings can convey significant health benefits.
The group’s concerns about costs associated with mobile health offerings were perhaps the most interesting metrics collected by the pollsters.
Now hospitals, Pharmas, health insurance companies need to take note:
If you are not on the mobile wagon, then you will be left behind.
New study affirms mobile health needs to be part of an overall strategy to engage and empower patients in their care.