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Scoop.it!
In this 2.5-minute audio snippet, Pharmaguy contemplates how big drug companies can get hundreds of thousands of 'likes' on Facebook but score very low among patient groups worldwide. Only 25% of patients, for example, think pharma marketing is ethical. A case in point is Low-T direct-to-consumer advertising.
Via Pharma Guy 
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Scoop.it!
This report is based on the findings of a PatientView November 2015-January 2016 survey exploring the views of 67 Italian patient groups. The report provides feedback (from the perspective of these patient groups) on the corporate reputation of the pharma industry during 2015, as well as on the performance of 15 pharma companies trading in Italy at six key indicators that influence corporate reputation. Results are compared with those of other countries/geographic regions from the 2015 survey. Via Lionel Reichardt / le Pharmageek, Pharma Guy
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