#eHealthPromotion, #SaluteSocial

Presentation at National Lipid Association Scientific Sessions, Philadelphia, May 2017

Implicazioni ed effetti dell’informazione sulla salute - Giuseppe Fattori Marketing Sociale – Università di Bologna 

Asl Ospedali Social Media: presentiamo la classifica delle “TOP 5” Aziende Sanitarie e Ospedaliere italiane su Twitter e Facebook. Dal 2013 analizziamo la presenza delle Aziende Sanitarie e degli ospedali nei social media.

Risale infatti al luglio di quell’anno una prima analisi del tema “Asl e ospedali ai tempi di twitter” condotta dal corso di marketing sociale Università di Bologna in collaborazione con FIASO – Federazione Italiana Aziende Sanitarie e Ospedaliere.

Come previsto dalle analisi, twitter ha perso il suo fascino a favore di facebook mentre, a differenza di quanto auspicato, non c’è ancora un utilizzo integrato delle varie piattaforme social (twitter, facebook e youtube).

Providing mothers-to-be with web-based vaccine information and social media capabilities increased infant immunization rates, according to a study in Pediatrics.

As Healthcare joins hands with AI, it calls for the beginning of an interesting game. With Artificial Intelligence starting to find application areas in healthcare & revolutionizing the design of treatment plans through the assistance in repetitive jobs to medication management or drug creation, it is only the beginning!

Alok Tayal, Global Head of Sales & Strategy at Phronesis Partners, said “One of AI’s greatest potential use is to help people stay in good physical shape so they don’t really need a doctor, or at least not as often. The application of AI and the Internet of Medical Things (IoMT) in consumer health applications is already aiding people.”

The top hospital and health system mobile apps offer interoperability and secure care coordination to enhance clinical communication and workflows.

Providers are adopting the use of mHealth in the form of mobile apps in their pursuit of easing clinical communication between providers and patients as well as improve the management of hospital workflows.

Mobile apps allow providers to effectively streamline communication between patients, providers, and their caregivers and allows for 24/7 management of a patient’s condition along with the ability to personalize healthcare per patient.

Apps provide organizational incentives for adoption such as reduced costs in workflow management. Providers leverage mobiles apps as a secure platform to manage and access important healthcare data without compromising the security of data.

The top 10 healthcare mobile app vendors includes interoperable platforms, secure two-way messaging, and patient-provider interactivity based on data gathered from Definitive Healthcare. Apps and vendors are listed in alphabetical order.