Scriveners' Trappings
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Scriveners' Trappings
Aids and resources for creators and teachers of writing, interactive fiction, digital stories, and transmedia
Curated by Jim Lerman
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Rescooped by Jim Lerman from 21st Century skills of critical and creative thinking
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15 Storytelling Techniques | Writtent

15 Storytelling Techniques | Writtent | Scriveners' Trappings | Scoop.it
Storytelling techniques are a major part of getting people to hear about your brand and learn about your brand’s story. Here are 15.

Via Ariana Amorim, Lynnette Van Dyke
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Storytelling: How 7 Brands Do It With Style

Storytelling: How 7 Brands Do It With Style | Scriveners' Trappings | Scoop.it
Businesses are getting better at telling stories through content - either video or text -- and that helps with branding. View these examples to get started.
malek's curator insight, September 17, 2013 7:55 PM

Call it nostalgia, but the 1984 Apple commercial looks more inspiring every time I watch it!!

José Antônio Carlos - O Professor Pepe's curator insight, September 18, 2013 3:22 PM

Mais uma ótima postagem da Karen Dietz sobre a importância da contação de histórias na construção e valorização das marcas. Não deixem de ler.

Moya Sayer-Jones's curator insight, September 19, 2013 6:37 PM

If you are trying to persuade your company to go with a story approach, it's always great to have some big guns to back you up. Save this for when you are doing your persuading to the unconverted. :-)