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Brand content tends to be created with either SEO or reputation/brand-enhancement in mind, but rarely with both, as if they were mutually exclusive. 
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SEO is a funny thing. Some people love it. Others think it’s the bane of the entire internet. As for me, I simply accept the fact that it not only exists, but can literally make or break a business in the digital age.
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SEO is officially dead –- the term, not the practice. But what should take its place?
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From
moz
If you’re like most SEOs, you spend hours each week reading the latest SEO tactics and search engine tidbits. We spend hours learning, but does 90% of it change what we actually do - that is, the basic work of ranking a web page for search? To lend a hand, let me introduce the 25 Step SEO Master Blueprint.
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The growth and ubiquity of the smartphone means that local SEO is more important than ever, and some of the techniques for improving rankings are very simple, and free.
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Marketers and brand leaders need to consider how their brand content is discovered and engaged with by searchers on a mobile device compared to a desktop. Here are five ways brands and agencies can ensure maximum mobile search reach and engagement. Via Kamal Bennani
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Google Plus is more than just a social media site. It can be a tool that can help boost a website’s ranking on Google’s search engine.
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Search engines provide free traffic. So ranking high in Google is vital on the web. Here are 5 essential WordPress plugins to boost your search rankings.
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PageRank and keyword obsession is fading away. Google is now pushing you to focus on understanding your target users, producing great content, establishing your authority and visibility, and providing a great experience for the users of your site. Via Level343
Chris Bemister's curator insight,
October 24, 2013 1:34 PM
Following the changing field of #SEO can be an exercise in frustration. Learn what's important now.
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Si può parlare di SEO Copywriting o si tratta di due mondi completamente diversi? Cosa ne pensiamo noi di WebHouse. Dicci la tua!
Alessandro Rea's insight:
Se la SEO è scienza e il copywriting è arte, il SEO Copywriting è alchimia felice delle due attività oppure mitologica pietra filosofale 2.0?
In questi ultimi mesi mi hanno fatto riflettere molto le discussioni di Riccardo Esposito eDaniele Imperi, due artisti della parola – due copy 100% insomma, mentre dal lato puramente SEO del Web di rado ho sentito echi di interesse sul tema, a parte l’immancabile mantra “Il Contenuto è Re” ripetuto come un “gollum, gollum, gollum” ad minchiam – per citare un altro copy involontario, il prof. Scoglio.
Sarà perché parte dei SEO sono dei tecnici puri che non hanno visto la luce del sole dagli anni di Smeagol mentre i copywriter sono assai più creativi – e a guardare le vecchie foto con i dreads di Riccardo – pure un po’ hippie?
Continua a leggere: http://www.webhouseit.com/seo-copywriting-o-seo-copywriting
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Sponsored social media content sometimes looks like journalism while failing to disclose interests. In an era of search engine optimization (SEO) designed to drive website traffic, social media magnify a complex set of legal and ethical issues.
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Catch up on the latest from the HubSpot blog, including thoughts on Google's recent moves from an SEO guru and how B2B companies can improve Facebook lead gen.
Alessandro Rea's insight:
Productivity Tools and Techniques to Stop Wasting Away Your Workday Having trouble with the daily marketing grind -- from finishing blog posts to tracking emails? Solving productivity issues can seem impossible, but we know plenty of online tools and apps as well as some practical methods that can help you complete all of your daily tasks with much greater ease. Think of what you can accomplish with oodles of free time at the office ...
10 Ways to Make Your Content More Fun to Read5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]A Free, Customizable Template to Help You Prove Your Marketing ROI [+ SlideShare]SEO Guru: Google Is Abusing Its Monopoly PowerA Free, Customizable Template to Help You Prove Your Marketing ROI [+ SlideShare]
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Key excerpt... [Cutts] also talks about including access to information that isn't otherwise generally available. Here are some ideas on how you can make it quite different:
Via Marteq
Marteq's curator insight,
August 26, 2013 11:50 AM
Content curation does NOT hurt your SERP, but it won't help either UNLESS you add value. Plain 'ol RSS feeds into your site add nothing, however, if you are putting effort into finding the right content, then adding intelligent commentary, then tag it with the rel=author (to add to your Google Authorship ranking). Add value, and you'll be fine!
Peg Corwin's curator insight,
August 26, 2013 4:38 PM
Very interesting post on what it will take to get Google to index your curated content. Do read comment from Marketing Automation. |
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These five content marketing metrics can act as leading indicators of your campaigns success, but unfortunately, too many companies tend to ignore them.
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The Copybot's Demian Farnworth gives writing, freelancing, management and content strategy advice. Also, discover who inspires him and why he loves vacuums.
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A client recently groused about his negotiations for a book contract with a major publishing house. He had conducted extensive interviews with some of the top, second-generation CEOs of well-known U.S. family owned businesses. His book concept was fresh. The publishing house loved his proposal. And offered him a book contract.
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Alessandro Rea's insight:
One of the most helpful SEO practices a marketer can do for a business is to blog once a week. As an inbound marketing agency, we recommend this practice for every client. The clients that take us up on this advice and let us implement a weekly blog for them see traffic to their site increase within 6 months. Most see traffic double within a year. As this graph shows, the organic traffic to one client site nearly tripled last year:
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By Guest Author
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Writing is one of the things I love doing in life. I discovered this just shortly after I discovered how much I love singing. When I was a kid, I’d write out stories and short-novels of superheroes and fantasies I’ve always dreamed of being in. Some people say writing is a gift, some say writing is a skill. How different can SEO Copywriting be?
This lesson is part of the SEO Copywriting Course from SEO School where you can learn SEO that Works. The Science of Search
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This tantalizing collection of SEO content comes at exactly the right time – because time’s running out!
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Hummingbird, Spam, Qualità, il futuro di Google. Questi ed altri gli argomenti trattati da Matt Cutts (Head WebSpam) al Pubcon Las Vegas. Interessante Update Via Mr Tozzo, Marco Favero
Mr Tozzo's curator insight,
October 30, 2013 5:23 AM
Google Hummingbird, Qualità e il Futuro del Motore di Ricerca
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![The Future of SEO and What it Means for Inbound Marketing [SlideShare] | Writing_me | Scoop.it](https://img.scoop.it/Qb1tUGMVCtM9ciIfYm-lMTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Learn what the future holds for SEO and how its future will affect inbound marketing. Via Ricard Lloria, John van den Brink, Ivo Nový
Readz's curator insight,
October 23, 2013 7:38 PM
A look into the future of SEO and what it might mean for inbound marketing. The article focuses on and paints a clear picture of what may be early signs of how SEO will evolve, such as mobile search, social, and search engine advancements for intent and context understanding.
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!['Hummingbird': All About The New Google Algorithm [FAQ] | Writing_me | Scoop.it](https://img.scoop.it/AsgWk_aHbqJiXlR-2hoKKDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers.
It’s called “Hummingbird” and below, what we know about it so far.
Read More: http://searchengineland.com/google-hummingbird-172816 Via Antonino Militello, Geoffrey Vertlieb, Ivo Nový
Amal Rafeeq's comment,
October 4, 2013 12:22 PM
BTW, Can you Follow my topic - Web Experts?
Thanks :) 
Margarita Bojórquez's curator insight,
October 20, 2013 9:35 PM
El nuevo algoritmo de búsqueda de Google.
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Richard Hostler, SEO Copy Manager for ecommerce site Brookstone.com, answers your in-house SEO copywriting questions.
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![Content Marketing Is The New SEO [Infographic] | Writing_me | Scoop.it](https://img.scoop.it/JzVjU7xf9A9vD3Ss5QPKATl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
We hear a lot about content marketing these days. It is a phrase a lot of folks throw around to make themselves sound smarter but not many folks understand or Via massimo facchinetti, Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
September 15, 2013 6:07 AM
The Who, What, Where, When, Why and How of content marketing in a sleek infographic. Use it with your CFO to justify funding the "new SEO". |
