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Scoop.it!
Creating a successful content personalization strategy requires IT, design & marketing to work together to improve conversion rates 
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Since Google dropped the Hummingbird patch, there’s been a new secret ingredient to getting noticed on the Internet: longer content equals higher rankings. Google indicated that content totaling 2,000 words versus 500 or less will rank higher on search engines. We here at Express Writers were skeptical at first.
Lynn O'Connell for O'Connell Meier's curator insight,
February 26, 2014 2:20 AM
IMHO, your content should be the length it needs to be to tell your story -- no shorter, no longer. Don't be afraid of long posts as the people who are interested WILL read to the end. (And they are the ones you want to reach!) On the flip side, don't pad posts just to reach an arbitrary Google SEO number. 
Prof. Stefan Heijnk's curator insight,
February 28, 2014 2:21 AM
Good news for longform addicts. :-)
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What’s the secret to standing out online? How do you build authority and find those prize customers you covet? How do you really make it in the online jungle?
Jessica Kelly's curator insight,
November 12, 2013 3:45 PM
First, understand the power of storytelling. Next, build your story around your customer's pain point(s)--and court your customer well. 
Carol Sherriff's curator insight,
November 14, 2013 5:12 AM
Tips on storytelling in a business context. Points are useful for coaches and facilitators helping their clients work with stories. If in doubt we always use a version of the 'Heroes' Journey' which is an archetypal story of change, transformation and sharing gifts. |
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What kind of content creator are you? Knowing what type of content creator you are will help you better match up who writes what on your editorial calendar.
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Offering news-relevant content can be a powerful way to show customers and prospects that your organization understands their world and can help them with issues they're facing. Find out more about...
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