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Scoop.it!
Google comes out with algorithmic updates every year. Some of them are minor in nature and pass largely unnoticed by the SEO community at large; but there are other major updates that have a significant impact on search engine rankings. E2M has been coming up with an annual infographic recapping the major updates released by … 
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Scoop.it!
While a lot of the specifics of the Google Penguin 2.0 update are still shaking out, a great deal of information has already emerged. Here's a look at what we know, how Penguin 2.0 is affecting sites, and what to do if your site has been impacted. Via Robin Good
Robin Good's curator insight,
July 11, 2013 5:09 AM
If you are new to the Google Penguin algorithm and want to get the full story on it as well as specific, practical advice on how to counter it, Jayson DeMers on SearchEngineWatch has a good review that includes everything you need to know. In essence, the Google Penguin algo focuses on is unnatural, manipulative inbound link profiles. What makes a bad link profile? Google believes that these are the link factors that can get you in a bad situation:
The article covers the Google Penguin history, its focus, and a roadmap of steps to take to avoid being caught by it. Useful. Good summary. 7/10 Full guide: http://searchenginewatch.com/article/2279845/Googles-Penguin-2.0-Algorithm-The-Definitive-Guide |
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