Storytelling Implications: Appealing To Values, Not Attitudes | Writing_me | Scoop.it
From www.forbes.com - September 12, 2014 3:36 PM
In any industry, some of the most successful new business ideas are the most radical. But these are also the most likely to fail, fast. Having a proposition that goes against the prevailing view can be game-changing; if you can get people to agree with you. And there’s the hard [...]