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Are we in the midst of the 4th industrial revolution? How is AI impacting marketing today, and tomorrow? Find out. 
thefirstcheck01@gmail.com's comment,
April 30, 1:31 AM
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Scoop.it!
Learn the Why and the How of a High-Performing Marketing Team that will fuel the growth of your business for years.
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In this episode of Partnership Unpacked, learn how to use AI in every aspect of your partnership work, from research to marketing and more.
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As an influencer, content creator, or entrepreneur, you know how important it is to have strong relationships in your industry. But building those relationships on LinkedIn can be challenging. You’re dealing with a platform that’s full of noise, with millions of users all trying to stand out and get noticed. So how can you make sure that you’re building strong relationships with the right people, and getting the most out of your time on LinkedIn?
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B2B Influencer Marketing is different from B2C. Know what challenges lie ahead, as well as what solutions are available today.
Mike Allton's insight:
B2B Influencer Marketing has it’s own unique challenges and solutions.
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If you want to hit all your event goals, you need a robust virtual event marketing strategy and plan in place. Start here.
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Learn how to achieve virtual event ROI, as well as how to recognize, track, and report on it, ensuring you hit all of your objectives.
Mike Allton's insight:
Can you prove to your boss that your virtual event plan will work? That it'll see real ROI? In this week's podcast, we ⚡️ Break down how to achieve ROI 📈 Outline how to measure & report SUCCESS
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Understand what you can do, how you can do it, and how it all ties together to make money with virtual events.
Mike Allton's insight:
What can you charge for? What options do you have? Aren’t virtual events just for brand awareness and lead generation? That’s what we’re diving into, in this week’s episode of The Virtual Event Strategist Podcast. Hope you’re ready to make it rain!
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Combine support habits and systems with careful virtual event planning, and you'll ensure maintained and improved mental health.
Mike Allton's insight:
How're you handling stress right now? Your mental health is important! So important that I want you to take 15 minutes to read or listen to today's podcast. Because whether you're planning a virtual event or not, this will help. You'll feel better. 🎧
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How do you put together a virtual event backup plan? Learn how in this episode of the Virtual Event Strategist podcast.
Mike Allton's insight:
While I usually prefer to think about positive outcomes, and encourage my clients and friends to always look for the best that can happen in any situation… …now is not one of those times. We can proceed with a positive mindset and remind ourselves that this part of the virtual event planning process is designed to ensure our virtual event goes off without a hitch and is as stress-free as possible. However, we still need to devote this time to actively thinking about and considering what can go wrong to build a virtual event backup plan. We have to What If ourselves for a while. Sorry about that.
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This episode of The Virtual Event Strategist Podcast will help you find people and resources to help execute your virtual event strategy.
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Learn how virtual events can help define personas, throughout the entire lifecycle of the customer journey.
Mike Allton's insight:
The most common purpose for putting on a virtual event is for leads & sales, and while that’s a terrific reason, here's an idea that you might not have considered. An approach that can create tremendous value & insight for your brand. Customer discovery.
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Understand all the benefits of virtual events, particularly for brands just like yours in the SaaS, including leads, sales and more.
Mike Allton's insight:
Doubtless you’ve seen other organizations and brands in your industry host online conferences and summits, but you may yet be wondering whether the benefits of virtual events are sufficient for your business, specifically. What will the return on your investment be?
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Many SMBs are bringing in strategic leadership, but should you? What is a Fractional CMO, and is it the right move for your business?
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Fractional CMO seems to be a popular title today, but how is it different from a marketing consultant? Which is better? Find out here.
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In this episode of Partnership Unpacked, learn from an author, instructor, and AMA executive on the importance of personal branding.
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Check out the frequently asked questions about this influencer program, and determine whether it's right for you.
Mike Allton's insight:
I recently launched an influencer program designed to help creators and executives like you develop themselves into successful B2B influencers, working with dream-brands to land sponsorship deals. Given that it’s one of the first programs of it’s kind, it’s natural that there’ve been a lot of questions. What’s included? How does it work? What will I get out of it?
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Learn to employ a video-first strategy that leverages psychological triggers, beats the algorithms, and fuels your virtual event marketing.
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Your virtual event platform is likely your largest investment for your event, so here are 8 other ways you can use it!
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There are four key steps to plan a virtual event and they must be done in order, before anything else. Start here.
Mike Allton's insight:
This is the absolute best place to begin if you're considering running your own virtual event... or in-person or hybrid as well!
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Stay cool, calm, and collected during your virtual event no matter what.
Mike Allton's insight:
It was 4:15pm Saturday afternoon and I was rushing up the main road from our house to the next city over. Traffic was not cooperating. “Will we get there in time?” My daughters in the back of the car knew we were pressed for time. “You bet. We’ll be there right on time.” The problem was, getting to an event that you’re running “on time” isn’t on time at all. It’s late.
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Once you've started planning, the next step is to market your virtual event, and here are six tactics to consider.
Mike Allton's insight:
Virtual events are an amazing way to connect with your audience. Whether you’re trying to reach a wider audience or offer live-event options for people who aren’t able to attend in person, virtual events can be an excellent choice. Virtual events allow attendees to engage with your brand, with your event, and with each other virtually. So what is a virtual event? And how do you effectively market your virtual event? That’s exactly what we’ll cover in this article.
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Your entire event experience should play to the strengths of your virtual event platform, so it's best to know what those are first.
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Learn the different virtual event planner options that are available, and which kind will best serve your needs.
Mike Allton's insight:
For large virtual events, 65% of marketers need more than 6 weeks to promote the event. Which means, whether your event is coming up yet this quarter or later this year, you need a strategy and a virtual event planner. Here are 4 options.
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The 1st step in a successful virtual event strategy is to determine your Why. This episode of The Virtual Event Strategist Podcast will help.
Mike Allton's insight:
Virtual event planning really boils down to thinking through what you want to accomplish, specifically, and putting together a strategy that actually sets out to achieve that outcome.
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Learn about the industrial revolution we're going through right now, and how it compares to those from the past.