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Scoop.it!
Social media automation can be evil. I wrote about it here: Why Social Media Automation Will Eventually Kill Socia 
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Scoop.it!
Here's how to build up, and maintain, the excitement the audience has for your presentation OUTSIDE of your presentation.
Mike Allton's insight:
Ok... next week is the big event. The conference you've been asked to speak at. Your slides rock and you've been practicing your presentation and fully expect your audience to LOVE your content and be thrilled by what they learn. But what's next? How do you keep those audience members interested and engaged *after* your presentation? Speaker & consultant Sarah Jo Crawford has some great advice and tips for us, and she's brought in more insight from Phil Gerbyshak, Hank Hoffmeier and myself! I hope you find some useful ideas here. And if you've done some fun, engaging tactics yourself in the past, please share in the comments!
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Wouldn't it be great to be able to view Twitter List content within Agorapulse so that you can reply, retweet or even assign that content? Here's how:
Mike Allton's insight:
I've been asked a lot about how to integrate the use of Twitter Lists within Agorapulse. And while the tool doesn't support lists natively, there IS a way you can simulate them! Today's article quickly walks you through how to set it up, giving you the ability to see list tweets within Agorapulse and then reply, retweet, favorite and even assign those tweets!
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Chatbots offer instant engagement, offering key pieces of information to common questions and in a human-like way, and offline marketing can drive consumers to those bots.
Mike Allton's insight:
Link your offline marketing with this emerging, multi-billion pounds industry of chatbots and online connections and you could find that your customer numbers swell, and your brand becomes even better known.
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Agorapulse has updated their mobile to include Saved Replies and other incredible upgrades to save you time. Learn more!
Mike Allton's insight:
If you aren't yet using the AgoraPulse mobile app, you're wasting precious time each and every day.
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The General Data Protection Regulation (GDPR) goes into effect May 25th, yet you haven't prepared. This article will show why you need to act, and what your next steps are.
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Facebook F8: What Marketers Need to Know Right Now
Mike Allton's insight:
Check out this great summary and live blog from F8!
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In 2014, millions of Facebook user profiles were sold to Cambridge Analytica and used to help create detailed profiles on American voters. How did this happen, and what's next for Facebook?
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Does it matter where you choose to host your website? The WordPress vs. Solo Build It! Is the 4th in a series of scientific studies. The results are surprising.
Mike Allton's insight:
WordPress may be the most popular platform for building a website, but is it actually the best choice for long-term business success? Let's find out.
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Learn more about what Agorapulse is, who they are as a company, and what a Brand Evangelist is.
Mike Allton's insight:
This is going to be a huge opportunity for social media educators, influencers, bloggers and brands to create amazing partnerships with the highest rated social media management tool.
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Everyone wants more people to engage with their Instagram posts. But how do you do it, and KEEP doing it, over and over?
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Take advantage of the incredible benefits and 3400% ROI of Email Marketing. This complete guide will show you how.
Mike Allton's insight:
What is Email Marketing, and how do you get started? Let's find out...
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60% of Instagram users discover new products through the platform and 75% of users take action because they were inspired by a post. Instagram Shopping makes it easy to sell more products faster.
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To genuinely help your business, you need to systematically produce high-quality, super-relevant and SEO-friendly materials with more value to the users than your competition. Here's how.
Mike Allton's insight:
Content is still King, and guest author Nadia from SEMRush offers us 5 steps & tools to ensure our writing rules the kingdom: 1. Keyword Research Check it out:
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Being able to use equipment like a DSLR camera to produce truly high-quality video streams is a real differentiator in a world where everyone can go live from their phone.
Mike Allton's insight:
Wanna know how the pro's are making their live video looks AWESOME? Check out how +Stephanie Liu and I use DSLR cameras for *magical* live video. This'll work with different social networks, as well as different video platforms, including Skype, Appear.in, BeLive... you name it. Turn your DSLR into a webcam! Plus, *BONUS* - how to add GREAT audio with a mixer!
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From
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Compare the features and prices of the Top 3 Social Media Management Tools - Hootsuite, Sprout Social & Agorapulse. Includes Price Comparison Tool.
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In this post, we’ll look at seven of the latest and most effective content marketing trends B2B brands need to know this year.
Mike Allton's insight:
To keep your brand relevant in 2018 and beyond, it's smart to be aware of the current Content Marketing trends: 1. Individualization What do you think might be missing?
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The General Data Protection Regulation goes into effect May 25, and this comprehensive article walks you through everything you need to know and do.
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Discover two ways to retarget people who click links to content you share, whether the links are to your content or curated content.
Mike Allton's insight:
Super excited to see my article live this morning on Social Media Examiner - digging into this new technique of link retargeting, and a couple of tools that enable it. Basically, the tools shorten any link you want and anyone who clicks on those links passes through a redirect before ending up on the linked site. That redirect can contain tracking, like a Facebook Pixel, so you can retarget the people who clicked that link. Even if the linked content isn't yours! Check it out if you want to geek out on retargeting and advertising. ;)
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This post will give you help you discover the seven most important SEO updates that you need to know in 2018.
Mike Allton's insight:
Confused about all the recent changes to Google and SEO? Shane Barker breaks 'em all down here and clues you in on where you should focus your efforts this year.
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Three reasons why allowing yourself to get sucked into debates on Facebook is likely a waste of time.
Mike Allton's insight:
A field guild for those of us who so desperately want to participate in online discussions and debates, without seeing them degenerate into vicious arguments and piercing personal attacks.
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Is blogging dying? Read this guest from Mike Allton on Lilach Bullocks' blog for an interesting discussion on the death of blogging.
Mike Allton's insight:
Is Blogging Finally Dead?
Why Blogging Is Dead Blogging Is Dead (Again) Despite those and other headlines proclaiming the death and irrelevancy of #blogging for nearly a decade, blogging is still here. And it's not going anywhere. I explain why in this guest post for the acclaimed Lilach Bullock!
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Do you know how effective your content marketing is? What metrics should you use, and where do you get them?
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Want to publish or schedule Instagram posts from your desktop computer, without having to go through an annoying mobile phone notification? Here's how.
Mike Allton's insight:
Up until now, if you wanted to schedule a post to Instagram, you could use a third-party tool like Agorapulse, but the best such tools could do would be to send the image and text to your phone and remind you via notification that it was time to publish. You still had to go through the process of opening Instagram, copying in the text, and publishing it. NO MORE! Read all about the break news here:
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Evergreen Content is crucial for your marketing efforts, but does it hurt or help Facebook Reach? Read and listen to see the data drive results!
Mike Allton's insight:
Should you share evergreen content repeatedly to Facebook? If so, how often? What happens when you do? In this experiment for the Agorapulse Social Media Lab, I set out to determine exactly that.
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To put it simply, “good” automation is automation that helps us do something we’d do manually if we couldn’t automate it (as opposed to something we’d never do manually anyway). Let’s see what that might entail.