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Almost every marketing leader will tell you that content is essential to sparking meaningful engagement with prospects and customers.
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Scooped by C. Todd Livengood |
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"...CMOs need to figure out a way to “own” their space and build strong associations with their target audiences around a few key topics. Content marketing isn’t about broad reach — it’s about being a front-runner and thought leader in your space, and then optimizing your conversion rates with techniques like personalization and testing."