How many times have you heard people (including me) rant and rave about the internet marketing benefits of great content? A lot, I’m guessing. But how many of those pundits and the practitioners that read them stop to consider, What IS great content? What makes it great? How do you define that?
Rescooped by
Guillaume Decugis
from Content curation trends
onto Content marketing automation |
Tip for content marketers: don't view your content strategy as a silo but as a cycle in which you need to involve your community says Lee Odden.