When I started with social media I was a little taken aback by some of the contact requests I received, as they to me seemed totally lacking any sense. (...) After a few weeks of content marketing (...), I started getting messages like these “I really love your posts on content marketing and social media for businesses and would like to connect to you to get informed when you post something new.”
I'm sure a lot of us will connect with that story from Susanna Gebauer. While Facebook has always been clear to me and I understood the value of LinkedIn for keeping track of your business relationships, I was taken aback initially when total strangers wanted to connect with me and also wondered why people would want to follow me on Twitter. These questions were actually the ones that led us to create Scoop.it: because we felt sharing great content on your area of expertise or the domain of your brand totally changes the nature of your social conversations.
From awkward discussions about the weather with strangers, content marketing makes us move to passionate conversations on common interests with these now familiar faces.