One of the effects of the rise of popularity in content marketing has been a surge in content curation; the practice of aggregating similar content into one place in an attempt to create new value.
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The lesson: curation is an excellent strategy to increase SEO rankings given that it's done right - aggregation can seem useful in providing lots of content, but it's ultimately a non-value-adding collection of content that means nothing to search engines and even less to readers. When quality content is hand-selected, editorialized, and given value, curation wins audiences and search engines alike.
Excellent article!
Content curation: a strategy to increase SEO rankings