Empathic Design: Human-Centered Design & Design Thinking
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Empathic Design: Human-Centered Design & Design Thinking
International information about empathy related to empathic design, human-centered design, design thinking.
Curated by Edwin Rutsch
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Design Thinking. Bringing Empathy and Collaboration to Your Designs

  Design Thinking is a process of bringing integrative thinking, experimentalism, collaboration and empathy into the design process in a structured way.


In this episode Vince and Allison walk us through the empathy and collaboration aspects of this framework.


Via Edwin Rutsch
Michele Ivanisevic's curator insight, April 30, 2013 2:39 PM

Empathy and Collaboration = Design thinking;  Integrative Thinking: Designers harmonize seemingly conflicting ideas into a useful hole; - Experimentalism - questions about usefulness; Collaboration - variety of interdisciplinary ideas; Empathy - imagine the use by customers through a true understanding of how the customer interacts with their environment  

 

Collaboration with target audience is key - hands on experience - managing the opinions of a focus group - meaningful insights into the benefits and flaws of current designs -- Self-Reflective -- feedback 

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Oracle OpenWorld's Customer Experience Summit Day Two: Understand the Customer #oow

Oracle OpenWorld's Customer Experience Summit Day Two: Understand the Customer #oow | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
Oracle's first annual Customer Experience Summit featured plenty of advice like when to hire a chief customer officer and how to create empathy with customers.

 

It's Hard to Talk People into the Idea of CXM as being Important
This is where the idea of empathy comes into play. It's easier for people to understand their customers if they can see things from the customer's point of view. It turns out many businesses see customer interactions simply as pain points, and that simply is not always how customers see things.


==========================

This is where the idea of empathy comes
into play. It's easier for people to understand
their customers if they can see things
from the customer's point of view. 
========= 

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Innovation Starts with Empathy

Innovation Starts with Empathy | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

The importance of developing deep connections with the people you serve.

 

A few years ago, my publisher asked me to write a book about innovation. They’d read some of the articles I’ve written on the subject over the years, and they wanted more. And although I was flattered, I had to tell them no. The world didn’t need another book on innovation — there are too many as it is. I instead made them a counter-offer: Maybe what the world needed was a book about empathy.

 

... That’s why I ended up writing Wired to Care, which shows how great companies around the world, from Nike to IBM, benefit from building a culture of widespread empathy for the people they serve.

 

By Dev Patnaik, Founder and Principal, Jump Associate


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The Innovator’s Secret Weapon – Empathy Part 2

The Innovator’s Secret Weapon – Empathy Part 2 | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

Empathy is more than knowing what someone needs or understanding how they feel. It’s more than being sympathetic. Empathy is being able to genuinely experience their emotional state, their desires and expectations and frustrations.

 

When you have an idea—one that’s truly a breakthrough—you’re going to be a little ahead of everyone else almost by definition (or you’re not being very innovative). Sometimes folks can quickly connect the dots and catch up, but often they can’t.


You’re several steps ahead and they’re struggling to understand how you got there—and it’s not their fault that they’re struggling. On the contrary, you’re the one that found a new path, one that they’re not on yet. 

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Twitter's Biz Stone: Embrace Empathy, Failure

Twitter's Biz Stone: Embrace Empathy, Failure | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

Twitter's Biz Stone on Monday encouraged entrepreneurs to embrace a business model that incorporates empathy and a willingness to fail as much as a desire for revenue and market dominance....

 

There also needs to be a level of empathy; your business endeavors can't be completely selfish and cut-throat. In working with Twitter, "it has been revealed to me that people are basically good and if you give them a simple way to help others, they will prove this to you every single day."

 

By Chloe Albanesius


======================

There also needs to be a level of empathy;

your business endeavors can't be

completely selfish and cut-throat. 

===========

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Benjamin McNutt: Empathy leads to creativity

Benjamin McNutt: Empathy leads to creativity | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

I wish I could design stuff like David Kelley. It’s not hard to see why.

 

He’s the founder of IDEO and the Hasso Plattner Institute of Design at Stanford. Smart doesn’t begin to describe this guy. As a designer and innovator, he’s on par with the likes of a Steve Jobs, with one crucial difference -- he’s not a raving jerk to his employees. Empathetic is actually the term he uses in an interview with Fast Company:

 

“The main tenet of design thinking is empathy for the people you're trying to design for...

 

Empathy, Kelley insists, is also the key

to cultivating what he calls

“curious employees”:

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David Kelley Of IDEO Speaks About Brand Leadership

David Kelley Of IDEO Speaks About Brand Leadership | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
David Kelley is the founder of IDEO, a design focused company that aims to aid organisations with innovation and growth. He is also the founder of Hasso Plattner Institute of Design at Stanford.


David believes that the key to a successful relationship between employees and employers is empathy. In an interview with Fast Company, David discusses the importance of understanding and being a good coach when leading.

 

How has the design thinking model influenced your approach to leading people?

 

The main tenet of design thinking is empathy for the people you’re trying to design for. Leadership is exactly the same thing, building empathy for the people that you’re entrusted to help...

 

Empathy is not always talked about as a

leadership quality. Why is it so important?'

 

by Wendy Tayler

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New Knowledge « Those who don’t master applied empathy will be marginalized,”

New Knowledge « Those who don’t master applied empathy will be marginalized,” | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

In a lunchtime talk at the Stanford Graduate School of Business this year, Bill Drayton asserted that empathy is the single most important skill necessary for changing the world.


“Those who don’t master applied empathy will be marginalized,” he said, calling for a “revolution” to ensure empathy skills are taught in early childhood alongside reading and math.

 

In the four years I worked at IDEO as a project leader and mechanical engineer, I learned firsthand how empathy lies at the root of a powerful process for generating innovative solutions to challenging social and business problems.


Now an intern this summer with Acumen Fund’s Knowledge and Post-Investment Management teams, I am working with Acumen to envision how an empathy-based process can be employed, not only with customers in the field, but internally to create a global learning organization.

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The secret to great design - Empathy.

The secret to great design - Empathy. | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

I've been designing computer interfaces for almost 15 years, and I've had the great fortune to work with some great designers and some well-meaning, but terrible ones.


The difference, I've come to understand, isn't technical skill or training - it's empathy.


The two keys to great design.
1. Know your user.
2. Know what they're trying to do.

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Empathy and human understanding have become key drivers of 21st-century business innovation

Empathy and human understanding have become key drivers of 21st-century business innovation | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

WE MAY BE out of money but we have a plentiful natural resource that can help industry revive and thrive.


Empathy and human understanding are essential to sustainable modern innovation, and they are valued by leading innovating businesses.

These innate Irish abilities provide a compelling differentiation in modern business innovation, where they operate in tandem with technological and organisational prowess to ensure business viability for all innovations. This is “design thinking innovation” and Ireland can be a leader in this practice.


=====================

Empathy and human understanding are

essential to sustainable

modern innovation

==========

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How to Get Empathy in the Workplace Video

How to Get Empathy in the Workplace - Dev Patnaik, founder and CEO of Jump Associates, maintains that the ability to understand the feelings of your work colleagues is key to innovation and success.

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Designing Future Leaders the IDEO Way | The same principle underlies all these projects — empathy.

Designing Future Leaders the IDEO Way | The same principle underlies all these projects — empathy. | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

Kelley explains that the same principle underlies all these projects — empathy.

“The main tenet of design thinking is empathy for the people you’re trying to design for. Leadership is exactly the same thing–building empathy for the people that you’re entrusted to help,” he says.


So how does Kelley move people from junior positions into leadership roles? After relying on careful listening and intuition to hire the right people, Kelley actively develops his people in a structured way

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To Be Productive: Customers Want Empathy!

To Be Productive: Customers Want Empathy! | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

Empathy is what everyone wants…to speak to a caring person who can identify with our problem and understand what it feels like to be in that situation.

When you show empathy you can “see” the situation through the eyes of the customer. The customer then feels cared for and valued .

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Design Thinking for Museums: From Empathy to Innovation

Slides from a half-day workshop I co-led at the 2013 Museum Computer Network conference in Seattle.

 

Design Thinking for Museums: From Empathy to Innovation

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Design Thinking for Social Good: An Interview with David Kelley

Design Thinking for Social Good: An Interview with David Kelley | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

Avi: So Needfinding is a way of locking onto the critical problems because there are so many problems to solve.

 

David: You're absolutely right. The way to do it is to go out and figure out what humans actually value. Having 'empathy' for people was so exciting. You don't usually think of engineers as people people, so to speak, but my experience has been that when engineers really feel that something would be important to people, would have meaning in people's lives, that's highly motivating and it makes them work really hard.......

 

Avi: What are the characteristics of a designer?

 

David: The characteristics of a designer that I appreciate the most are this thing about having 'empathy'  for people, that you expect to get your big ideas from talking to people and your own experiences, that you have a bias towards action, that you're not going to sit around and noodle strategy details for a long time, you're going to actually go out and build something and show it to people and iterate the feedback....

 

At some point by observing these people and building empathy for them you start to have insights about them. "Oh, they really do value this. It's not obvious at first that that's what they really value.


====================

At some point by observing these people

and building empathy for them you start

to have insights about them

===============


By Avi Solomon


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EMPATHY IS THE ROOT OF CREATIVITY

EMPATHY IS THE ROOT OF CREATIVITY | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

The greatest thing we can do and offer is to be great listeners and have to have empathy for your culture to understand what is the truth.”
— John Jay, global executive creative director at W+K

 

One of the most important skills of a designer

or creator is empathy. Without it you’ll

fail to connect with users and

clients in a meaningful way.


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Invisible Armor: Protecting Your Empathy at Work | UX Booth

Invisible Armor: Protecting Your Empathy at Work | UX Booth | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

However, there’s a dark side to empathy that is rarely discussed. UX Booth’s own Andrew Maier explains in his article about reducing noise, that “although office environments are designed to encourage creativity, their inhabitants can occasionally hinder it”.

 

“Sometimes we can become overwhelmed by empathy at work,” adds Judith Orloff, MD, an assistant clinical professor of psychiatry at UCLA and author of “Emotional Freedom: Liberate Yourself from Negative Emotions and Transform Your Life.”


She stresses that “in the workplace, empathy

has both an upside and a downside.


People who are extremely empathic and

sensitive need to be aware of both.”

 

by Melisa Angulo-Javier

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Q&A: Seung Chan Lim on improving human centered design | SmartPlanet

Q&A: Seung Chan Lim on improving human centered design | SmartPlanet | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
What does empathy have to do with innovation and technology? According to Rhode Island based designer Seung Chan Lim, plenty and not enough.

 

SP: The corporate environment seems like the perfect place for more empathy.

 

SCL: Yes! I think so, too. When you get down to it, you realize that corporations are filled with really smart and capable people but the organizational structure doesn’t allow them to utilize their talents in ways that is conducive to doing great work.


I’m also trying to raise funds for the next phase, which is to prototype a new kind of human-computer interaction paradigm for making software.


I’m underwhelmed by the two predominant

paradigms, textual programming and

visual programming.

I’d like to imbue the principles of

empathic conversation into this domain.

 

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User Experience: Using Empathy to Empower Your Users

User Experience: Using Empathy to Empower Your Users | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
Whenever we talk about the subject of user-experience, one word pulls itself to the front of every discussion. 

 

Empathic Methodology

 

Understanding your visitors requires a general mixture of decision making and investigation, which can sometimes be quite hard if you feel disconnected from your audience (or take them for granted) which is justification enough to become more involved in the cultivation of your audience.


The first thing you will need to put the empathy you have for your visitors to good use is to simply find out what they want. There are a number of ways you can go about this task, and they’re all really useful.

 


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Team-Building Empathy Exercises

Team-Building Empathy Exercises | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

Empathy can play a valued role in the workplace with colleagues and with customers. When employees have the emotional ability to put themselves in others’ places, they may deal with sensitive issues sensitively.

 

Empathy is a foundation for productive communication and relationship building. Team building can guide employees toward examining and identifying their emotions and those of their teammates.


Empathy is a first cousin of compassion,

the exhibition of which can promote an

emotionally healthy work culture.

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Ashoka’s Bill Drayton believes you can make a difference

Ashoka’s Bill Drayton believes you can make a difference | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

In 20-25 hours we can have a child who has never grasped the skill of empathy and they will grasp it. We know how to have them practice it at recess, in the classroom, we know how to work with parents.


So when brother hits sister it’s not just: you’ve broken the rules, and I’m now going to enforce them, it’s how do you think your sister felt when you did that? Any parent can do that, but they’ve got to know why and they’ve got to learn those skills.

 

we have hundreds of leading social entrepreneurs working together to make sure that five years from now 80 percent of the elementary school principals know that they’re failing if they’ve got one second grader who has not grasped empathy.

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Bill Drayton on Empathy and Leadership - Forbes India

Bill Drayton on Empathy and Leadership - Forbes India | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

He explains how empathy is key to effective collaboration in a rapidly changing world, and the art of listening... At the core of the process of collaboration is empathy and I want Bill to tell me more about it...

These are very complicated skills. This is a world where you need a higher form of empathy, where you observe yourself, watch other people around you, and then you find yourself understanding and interacting with various combinations of people. So this goes to say that the system around you is changing. You need to contribute to the system and avoid doing damage. So, you require a very sophisticated set of skills.”..

From the idea of empathy, we now move to a conversation on the art of listening.


Bill Drayton Empathy Expert page:

http://bit.ly/iIY5W9

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All about Empathy: Empathy Expert Big Page: Dev Patnaik

All about Empathy: Empathy Expert Big Page: Dev Patnaik | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

Question: What is workplace empathy?

Dev Patnaik: Every single one of us understands what empathy is on a personal level, and that’s because we are blessed with the ability to connect with other people, right?


We’re born with this biological power to connect with other folks, to step outside of ourselves and walk in someone else’s shoes, to intuitively get where the person is coming from and get their feelings and their point of view.


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we are blessed with the ability to

connect with other people, right?

=========

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Bill Drayton - Ashoka - Empathy — Social Edge

Bill Drayton - Ashoka - Empathy — Social Edge | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

Bill Drayton tells Global X why the largest group of social entrepreneurs who have been selected to become Ashoka Fellows (450 out of 2,400) concentrate on children and young people: "What really matters is whether children master applied empathy, and whether young people (12 to 20) master empathy teamwork leadership and become change makers" through extra-curriculum activities such as tutoring services, help hotlines or community radio stations.



"Those who don't master applied empathy will be marginalized, and if there are children who didn't have a chance to develop these skills, it's our fault, not theirs!" adds Bill Drayton.

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David Kelley on Designing Curious Employees | Fast Company

David Kelley on Designing Curious Employees | Fast Company | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

Design thinking is a process of empathizing with the end user. Its principal guru is David Kelley, founder of IDEO and the Stanford design school, who takes a similar approach to managing people.


He believes leadership is a matter of empathizing with employees. In this interview, he explains why leaders should seek understanding rather than blind obedience, why it's better to be a coach and a taskmaster and why you can't teach leadership with a PowerPoint presentation.


======================

He believes leadership is a matter of

empathizing with employees

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