[FREE] Content Marketing Gets Social: 2013 Survey on Content Marketing Trends - Skyword | #TheMarketingAutomationAlert | Experiential Marketing | Scoop.it
From www.skyword.com - October 11, 2013 9:14 PM
Skyword, in conjunction with Unisphere Research, announces a report that examines how content marketing and social media fuel brand success. Download now.

 

Excerpt...

 

This report highlights the current state of the content marketing industry, where marketers want the practice to go, and how brands can improve their strategies. Here are some key findings:

  -- >  68% of respondents say their top content marketing objective is engaging customers and prospects.

  -- >  87% of respondents say they create their own original content to reach web users.

  -- >  66% of respondents say their biggest content marketing challenge is producing targeted, relevant online content to engage audiences.

 

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