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Scoop.it!
Le smartphone et l'IA convergent inévitablement ! L’occasion pour moi de faire le point/bridge à l’issue de nombreuses observations Via Thierry Pires 
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Scoop.it!
Nous avons le plaisir d'évoquer quelques pistes concernant la surveillance des marques et de la concurrence sur les réseaux sociaux sur le blog ia4marketing de Thierry Pires. Nous allons voir ici quelques bonnes pratiques et recenser quelques outils dopés à l'IA. Via Thierry Pires
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Découvrez 9 points fondamentaux sur les spécificités de la recherche vocale sur le Web : stratégies et solutions SEO opérationnelles Via Thierry Pires
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* Multi-platform Content Curation - That phrase describes Scoop.it's mission so they CRUSH WP here too. http://sco.lt/590bYn Via Martin (Marty) Smith
malek's curator insight,
February 26, 2016 4:42 PM
When stats confirm anecdotal evidence: Good job @Martin (Marty) Smith , you nailed it, I had the same Scoop-it-first, feeling, and here you come with numbers and case for Scoop.it. It's all about shared interests (what you rightly called, tribe of advocates) and friendly platform. Thank you for mention
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The key to success in a myriad of web content that may drown us in 2015 is to curate content. The whys and hows are explained in-depth inside this article. Via Nick, Webaholic, THE OFFICIAL ANDREASCY
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Winning with content starts with the recognition that you need to earn people’s attention, not rent it. Via massimo facchinetti
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Over 200+ hand-curated content strategy resources: books, blogs, journals, articles, conferences, and meetups - all in one place! Via Robin Good, Brad Tollefson
Robin Good's curator insight,
November 24, 2013 4:21 AM
If you re looking for great articles, resources and guides about content strategy and its characteristics, you have found what you were looking for. Jontahon Colman, has curated an excellent catalogue of the best resources on content strategy resources available online. From books, to magazines, journals, blogs, articles, forums and events, this annotated list has plenty of valuable resources and it is definitely a valuable reference asset to save for anyone interested in deepening his knowledge about content strategy. Free to use. Check it out: http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/ 
Brad Tollefson's curator insight,
December 1, 2013 5:33 PM
So are Content Marketing and Content Strategy the same? No, but they are clearly related, so a better question to ask might be: are these two practices compatible with each other? Definitely!...
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Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age. Via janlgordon, Steven Hughes
janlgordon's comment,
June 19, 2013 12:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
santina kerslake's curator insight,
September 5, 2013 3:11 PM
Do people actually read the content? Will it keep them following you?
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"When we think of content, we often think of a compilation of words, words that tell a story relevant to our buyer and connect to our brand. The problem is that our prospects have less time to read these words, even when they tell a well-crafted story that can be useful in their jobs.
Why?"
Because there is just too much of it to find what really satisfies and interests you. That's why visual communication increasingly helps breaking down barriers of shorter attention spans, differentiate it from others and make it more interesting to understand and digest, than reading a buch of paragraphs of text. (Robin Good)
We’re in a state of information overflow and many are looking for a way to dig out. Simultaneously, we have learned to digest information faster – sometimes even at a glance.
This quick consumption of data lets us know the big message and allows us to decide whether or not we need to keep reading. The headline of an article is commonly used to make this decision, but how can we rely on more than a headline to get our point across?
The answer - Visual Content Marketing Visual content marketing is the utilization of images to engage your prospects through the buying cycle. This can include Infographics, images, charts and graphs, memes, comics, photos, videos, and even visual notetaking. http://bit.ly/Qa2XZ3
This presentation, created with Column Five - http://bit.ly/LooubE , not only explains different types of visual content, but also to give examples to inspire your own visual content creations.
By Maria Pergolino – http://bit.ly/KKa36J Source: http://bit.ly/MydmLg Download Presentation here: http://bit.ly/LcQxN6 [PDF] Via maxOz, Robin Good, William Deckers
Hubert Cosico's comment,
July 16, 2012 11:13 AM
Just sharing the concept of visual content marketing and how it could potentially change how we communicate. Great pick MaxOz!
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Customer expectations regarding their experience with brands have changed drastically since the emergence of the Covid-19 pandemic. Most notably, matters of sustainability and society have become more pertinent than ever before to the modern consumer. Whilst this can pose significant challenges for businesses, the fundamental impact on the daily routines of consumers has also created a window of opportunity for businesses to make a fresh start in their approaches to marketing.
Learn more / En savoir plus / Mehr erfahren:
https://gustmees.wordpress.com/?s=curation
https://gustmees.wordpress.com/?s=blogging
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing
Via Gust MEES
Gust MEES's curator insight,
August 28, 2022 8:10 AM
Customer expectations regarding their experience with brands have changed drastically since the emergence of the Covid-19 pandemic. Most notably, matters of sustainability and society have become more pertinent than ever before to the modern consumer. Whilst this can pose significant challenges for businesses, the fundamental impact on the daily routines of consumers has also created a window of opportunity for businesses to make a fresh start in their approaches to marketing.
Learn more / En savoir plus / Mehr erfahren:
https://gustmees.wordpress.com/?s=curation
https://gustmees.wordpress.com/?s=blogging
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing
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Découvrez des pistes d'utilisation du machine learning pour comprendre comment vos concurrents sont actifs sur le web et les réseaux sociaux Via Thierry Pires
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In this post, we’ll walk through 35+ tools, strategies and resources to help you find, research and execute more content ideas in less time
François BOUTARD's curator insight,
April 20, 2015 3:16 AM
Outils pour stratégie de contenus, à tester
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Achieving successful content engagement relies on higher-order understanding and advanced techniques.
The amount of information delivered to consumers today far exceeds the amount we can take in. In 2015, the amount of media delivered will exceed 74 gigabytes daily, which is equal to approximately nine DVDs worth of data sent to the average consumer on a typical day. To date, we’ve responded to this by increasing the number of hours we spend with media, and by attempting to “multi-task.” Americans are expected to consume media for an average of 15.5 hours per person per day in 2015, not counting workplace time. Depending on what combination of devices we’re using, we spend more than half of this time with multiple screens. In “How Much Media? 2013 Report on American Consumers,” the author writes:
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What is Content Curation? Content curation is sorting through a large amount of web content to find the best, most meaningful content and presenting these in an organized, valuable way. Via Neil Ferree
Neil Ferree's curator insight,
July 28, 2014 10:43 AM
One of my go to list sources for finding topic relevant articles, videos and podcasts is Feedly RSS Reader. One of its nice features is how Feedly shows the number of shares from the Feedly Community. I make sure the Title and Image are compelling before I consider sharing the piece to my social channels. If you do this right and long enough,. over time your readers will come to rely on your curation skills and maybe even an authority and a subject matter expert. For me, I shooting to be known as an SME for Social Content Marketing.. 
Randy Bauer's curator insight,
August 20, 2014 12:58 PM
Feedly is my pick for tracking sites I follow in a few niches. Allows me to avoid too much clutter. I then send it to Pocket for a more thorough read. The keeper go to my Evernote. not to forget the value of Scoop.it to curate with insights and fabulous for embedding on webpage and sending to social media posts. Thanks to @Neil Ferree for this and other great content.
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Marty - some valid points here, but I distrust post that tell me no one size fits all and then tries to get me to wear one size. I also distrust polls that are set up to have a clear easy winner (as theirs is). Read my notes before reading the piece. Via Martin (Marty) Smith
Martin (Marty) Smith's comment,
June 15, 2013 3:59 PM
Great comment Daniel. Nice Scoops too. Thanks, Marty
Sean Ryan O'Neill's curator insight,
June 16, 2013 6:51 AM
Excellent read, including the comments which followed.
Martin (Marty) Smith's comment,
July 10, 2013 7:16 PM
Had an interesting follow on conversation with Jan Gordon about the question of how much. MORE is an important idea because you can't analyze feedback on content you don't create and publish. More can also be a turnoff for some, but the way we consume content along with everything else is changing. Instead of reading everything all the way through we dip in and dip out. Twitter and other social nets are either leading or reinforcing this ADD-like behavior. Well let's not judge it. It is what it is. No one READS anymore we scan so MORE scanable content in more places is good. Even BAD content is valuable since its creator learns NOT to create that kind of content, but ONLY if they publish. If a team "Sistine Chapels" their content waiting for a perfection that will never arrive they kill feedback needed to thrive.
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How many times have you heard people (including me) rant and rave about the internet marketing benefits of great content? A lot, I’m guessing. But how many of those pundits and the practitioners that read them stop to consider, What IS great content? What makes it great? How do you define that? Via Guillaume Decugis, Alessandro Rea
's comment January 28, 2013 4:35 PM
Merci!
Guillaume Decugis's curator insight,
October 29, 2013 10:07 PM
Tip for content marketers: don't view your content strategy as a silo but as a cycle in which you need to involve your community says Lee Odden. |
