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Scoop.it!
Your one stop shop for everything you need to know about effective internal communications for your 2020 communications plan and strategy.
Read the full article to discover content on more than 20 IC topics as well as a link to download the free 45 page pdf guide. 
sflocalmoving's comment,
April 28, 2022 5:37 AM
nice
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Scoop.it!
"As an internal communicator a crucial part of your role is likely to be supporting and guiding a colleague through a comms challenge. They want your insight and expertise. That’s why they’ve asked for your input, isn’t it? So when someone approaches you, how do you guide them through the ever-evolving world of comms? What do you get them to think about? And what is the opportunity for you personally and the comms team?" Read the full article to find out more about these tips grouped by:
Kim Zinke (aka Gimli Goose)'s insight:
What a wonderful treasure trove! Communicators are taking on more of an advisor and coaching role. Be sure to bookmark this article as it provides so many ways for you to help others with their communication requests and challenges.
Scoop.it!
"Your employees are your lifeblood, and as a leader, one of your most important tasks is making sure they stay happy and productive. There are thousands of techniques you can use to boost employee satisfaction and output, but one of the more overlooked options is creating informed employees. Knowledge is power. When employees don’t know what’s going on, they feel much less connected to their companies. It becomes harder for them to do their jobs, they don’t feel any real urgency to create high-quality work, and their productivity declines. Because they aren’t engaged, they’re less willing to collaborate with peers and go the extra mile. They become bored, start going through the motions, and check out. Informing employees takes more than sending cheesy, cheerful company newsletters and maintaining an office bulletin board. It requires transparency, creativity, and technology." Read the full article to find out more about these four guidelines to ensure you’re informing your employees the right way:
Kim Zinke (aka Gimli Goose)'s insight:
These 4 tips should be every internal communicators mantra. Sing it loud and sing it often. Work with your leadership team to help them understand how simple the formula is and how you can help them achieve it.
Scoop.it!
"Edelman’s Corporate practice has identified what experience and research tell us about these truly mission-critical functions. We see three qualities that these “best of” teams foster for their enterprises: Audience-centricity, Behavioral Stewardship and Insight-based Evolution. This presentation demonstrates specific actions to take to exhibit these." View the SlideShare above to find out more.
Kim Zinke (aka Gimli Goose)'s insight:
Great questions raised for each of the 12 steps listed under the three qualities. The last slide shows five steps to turn theory into action. Work your way through the 12 steps and five action points and you'll find you have a great foundation for yourself and your internal communications team.
Scoop.it!
"The internet is a game changer inside the company as much as it is in the outside world.
Both management and employees are challenged in ways never before experienced, stimulating questions about process, content, organization, engagement and security."
The article summarizes items from the 2013 report, “Best in Class Practices in Employee Communications,” that demonstrates the need for professionally managing the information challenges that are confronting the largest global companies and the risks of falling behind. Many of these principles can be adapted by smaller organizations as well.
Kim Zinke (aka Gimli Goose)'s insight:
This is my favourite point from the article: Create a roadmap for change, but expect detours on the road ahead. As fast as I initiate one communication method, I'm already looking for a new creative way to do it even better. I want to be prepared for when things change.
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Scoop.it!
From
enplug
"How well a message is communicated is as important as the message itself. When it comes to internal communications, this certainly holds true. Company culture can give your organization a major strategic advantage in these changing times. What your culture consists of – goals, values, and practices – must be effectively transmitted for employees to understand and act upon it. Therefore, it’s essential to focus not just on what you’re communicating but also how you’re communicating it."
Read the full article to view the infographic and find the link to the detailed guide explaining these 16 best practices for internal communications:
Scoop.it!
"Have you launched a new communication program or channel, expecting employees to dive right in, participate and do their part? But they don’t, and you’re left with wondering why. Isn’t this something they needed, maybe even wanted? In fact, employees may simply not know what to do with the information that we have just communicated. If we haven’t let them know our expectations, and made it easy for them to follow, we’re missing a big opportunity." Read the full article to find out more about using these communication labeling system ideas to clarify expectations, bring greater relevance, and fuel participation with your employees:
Kim Zinke (aka Gimli Goose)'s insight:
Love the idea of the colour coded labeling and inserting as a text box within an email. Combine that with appropriate labeling in the subject line and I think this could be a winner.
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"I once asked fiber artist Jason Pollen how he could be creative under the constraints of designing textiles on assignment for clients like Chanel and Donna Karan.
Read the full article to find out more about:
Kim Zinke (aka Gimli Goose)'s insight:
Templating - great time saving tip! And I love the consistency it provides and that anyone can utilize it. It will take a bit of time up front, but it'll save so much time at the back end. Don't forget to look for pieces you've already created that you like the format of, and use as a starting point. Use templates for communication pieces you do over and over again, and give yourself more time to be more creative on other projects.
Scoop.it!
The Digital Leaders Think Tank is a UK cross-sector, not-for-profit venture where leaders in digital marketing and communications share best practice and lessons with each other. At a recent session they discussed Internal Social Media and the Implications for the Internal Communications Function. Read the full article to find out examples and more about these discussion topics:
Kim Zinke (aka Gimli Goose)'s insight:
Really interesting article to read. Many of these issues/solutions were familiar. And I have to agree with the author - I'll be adding shamification (public shaming exercise) to my terminology list. I can see how a game could quickly end up that way.
Scoop.it!
When it comes to communications teams, the employee communications function is often at the low end of the totem pole. To work in employee communications is often to be in a junior role, away from the important stuff and disconnected from where the real action takes place. Read the full article to find out more about these best practices for employee communications and engagement: - Develop a strategy - Have leadership buy-in - Have the resources - Avoid the vacuum - Focus on face‐to‐face - Technology isn’t the only answer - Measure, learn, refine
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Wow! This is an amazing resource. It provides a great summary on so many topics, examples, tips and tools, and links to supporting material and people. Not only is this valuable for ICers, but if you have trouble explaining what you can do for an organization, I would recommend sharing this guide with your decision makers.