The Digital Leaders Think Tank is a UK cross-sector, not-for-profit venture where leaders in digital marketing and communications share best practice and lessons with each other. At a recent session they discussed Internal Social Media and the Implications for the Internal Communications Function.
Read the full article to find out examples and more about these discussion topics:
- ways to utilise internal social media to impact change
- understand what the barriers to change are so you can try to remove them
- have to lead by example
- how to remove the fear factor of communicating online
- the currency of trust
- shortest social media policy ever - don't be stupid
- find out what your audience wants and answer "what's in it for me?"
- people get things done, technology helps
- gamification, not shamification
- understand the five levels of attitude
- education and training - and one big miss, not including best practices
- importance of pre-planning
- importance of leadership buy-in
- fear of losing control
- and a long list of additional abbreviated take-aways
Really interesting article to read. Many of these issues/solutions were familiar. And I have to agree with the author - I'll be adding shamification (public shaming exercise) to my terminology list. I can see how a game could quickly end up that way.