Internal Communications Tools
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Internal Communications Tools
The Inside Story.  What Internal Communicators in every organization need to know:  tools, resources, how-to's, issues, strategies, and plans.  Find me on Twitter @kzinke
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Convincing Skeptical Employees to Adopt New Technology | Harvard Business Review

Convincing Skeptical Employees to Adopt New Technology | Harvard Business Review | Internal Communications Tools | Scoop.it

"Bringing new technology and tools into your organization can increase productivity, boost sales, and help you make better, faster decisions. But getting every employee on board is often a challenge. What can you do to increase early and rapid adoption? How can you incentivize and reward employees who use it? And should you reprimand those who don’t?"


Read the full article to find out more about:

  • what the experts say
  • choose technology wisely
  • state your case
  • customize training
  • get influencers onboard
  • make it routine
  • highlight quick wins
  • make it fun
  • consider penalties
  • principles to remember
  • case studies
Kim Zinke (aka Gimli Goose)'s insight:

Communications plays a big part in the transformation.  It's usually a culture change and requires change management techniques.

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Five ways to get your employees invested in new technology | PCWorld

Five ways to get your employees invested in new technology | PCWorld | Internal Communications Tools | Scoop.it

"You and your IT team have gotten the sign off you needed from top management, the contractors have done their job, and now you’re ready to deploy a major technology shift at your company. If you’re thinking that the next step is to sell that technology to the users, you may have already made a serious mistake. Smart IT managers know that one of the most critical parts of a technology rollout is winning the support and trust of users before a project is underway.


If you haven’t brought other departments and their leaders, both formal and informal, on board from the very beginning, your project may already be in serious trouble."


Read the full article to find out more about these five ways to get employees using new technology:

  1. Plan and budget for adoption from the start
  2. Lead by example
  3. Engage natural leaders, not just department heads
  4. Align rewards and recognition
  5. Be sure to communicate with users
Kim Zinke (aka Gimli Goose)'s insight:

No matter how effective the new technology is, it won't improve your business unless your employees are on board. A new technology deployment should help employees do their jobs in new and better ways. But the failure to win broad support within the company often means that applications are not used effectively.


Internal communicators should be part of the process from the beginning.  They can interpret technical language into something easier to understand, and can open and help keep communication channels open.

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Silence Is Deadly, and 4 More Ways to Kill a Merger | ThoughtFarmer

Silence Is Deadly, and 4 More Ways to Kill a Merger | ThoughtFarmer | Internal Communications Tools | Scoop.it

"Given that more than half of mergers fail to meet their targets (83% in one study by KPMG), there’s lots of evidence that certain conditions can be fatal to deal success."


Read the full article to find out more about these merger-killers and ideas to combat:

  1. Not enough communication
  2. Rapidly changing org structure
  3. No support for collaboration
  4. Slow integration
  5. Lack of leadership
Kim Zinke (aka Gimli Goose)'s insight:

Each of these issues relates back to poor communications.  Using the intranet as a hub and utilizing the ideas presented in this article is a great way to centralize information and communication.


Often communication doesn't happen because next steps are known or not all the answers are available.  It's ok to not know the answers. Tell people you don't know and explain what you're doing to get to that stage.  And then be sure to follow-up when you do know the answer.

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Change Management: More Than One Way to Give Employees Two-Way Communication | Good Company Blog

Change Management: More Than One Way to Give Employees Two-Way Communication | Good Company Blog | Internal Communications Tools | Scoop.it

"In the best of best practices in change management, employees have an easy way to get answers to their questions and to share their feedback with management.  In one of Tribe’s recent change communications projects, the CEO was very open to transparency. He was willing for employees to ask absolutely any question regarding the change, to have those questions visible to other employees, and to post answers for all to see."


Sometimes executive management is less interested in being so open. Read the full article to find out more about how internal communications can still provide some work-around solutions to improve the employees’ experience of the change using these methods:

  • a survey with some open-ended questions
  • comprehensive FAQ
Kim Zinke (aka Gimli Goose)'s insight:

Not an ideal solution, but one you could work with and would at least give employees the ability to ask questions or provide feedback. Sadly, many organizations still struggle with the being open and honest.


Management often resists sharing bad (or any) news because they’re afraid of losing engagement. It may be counter-intuitive, but engagement — not to mention trust in leadership — is increased when the company shows the courage it requires to give it to employees straight.  See more in the article There's a Difference in Transparency and Honesty.

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The 15 Immutable Laws Of Engaging Employees In A Change Effort | The Holmes Report

The 15 Immutable Laws Of Engaging Employees In A Change Effort | The Holmes Report | Internal Communications Tools | Scoop.it

"When undergoing transformational change it is crucial that the workforce be allowed to engage in the effort offering perspectives, ideas, and suggestions to guide and improve the change initiative.


A management model focused on improving organizational effectiveness must bring together the right mix of communications, leadership and team building to create openness and an exchange that’s fostered by the right technologies and the right skill sets.


As communicators, we must serve as the “invisible hand,” guiding employee behavior based on organizational priorities and strategies intertwined with people’s view of reality and need for purpose."


Read the full article to find out more about these 15 tips to engage employees in a change effort to help you shape communications as a means for improving organizational effectiveness:

  1. The CEO ultimately drives employee behavior and the organization’s culture.
  2. If it's "baked" you’ve lost.
  3. Management and communications must be married: not distant relatives.
  4. Decision-making must be inclusive and integrated.
  5. Language is critical.
  6. Make it “Important” not a Campaign.
  7. View employees as a community not a captive audience.
  8. Discover versus sell.
  9. People have a voice; now what? 
  10. An employee’s understanding of strategy is “seeing and feeling” patterns of behavior, starting at the top, not listening to “corporate speak.”
  11. The marketplace should dominate internal conversation.
  12. Why?
  13. Simplicity creates interest.
  14. Who Are You Talking to?
  15. How do you talk about your reality?
Kim Zinke (aka Gimli Goose)'s insight:

Sharing the right information with the right people will result in the ability to make better decisions for the organization.

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The Currencies of Trust and Shamification | Hannon Digital

The Currencies of Trust and Shamification | Hannon Digital | Internal Communications Tools | Scoop.it

The Digital Leaders Think Tank is a UK cross-sector, not-for-profit venture where leaders in digital marketing and communications share best practice and lessons with each other.  At a recent session they discussed Internal Social Media and the Implications for the Internal Communications Function.


Read the full article to find out examples and more about these discussion topics:

  • ways to utilise internal social media to impact change
  • understand what the barriers to change are so you can try to remove them
  • have to lead by example
  • how to remove the fear factor of communicating online
  • the currency of trust
  • shortest social media policy ever - don't be stupid
  • find out what your audience wants and answer "what's in it for me?"
  • people get things done, technology helps
  • gamification, not shamification
  • understand the five levels of attitude
  • education and training - and one big miss, not including best practices
  • importance of pre-planning
  • importance of leadership buy-in
  • fear of losing control
  • and a long list of additional abbreviated take-aways
Kim Zinke (aka Gimli Goose)'s insight:

Really interesting article to read.  Many of these issues/solutions were familiar.  And I have to agree with the author - I'll be adding shamification (public shaming exercise) to my terminology list. I can see how a game could quickly end up that way.

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The role of Internal Communications in Managing Change | The Change Source

Presentation at the Internal Comms Forum, Dubai, Dec 2013.


View the entire slide deck to find out more about:

  • examples of proposed engagement events and communications mediums
  • how internal comms can support leaders during change
  • and more.
Kim Zinke (aka Gimli Goose)'s insight:

Be sure to check out slide #17 which highlights the 3 steps an organization can take to move away from traditional corporate communication and towards the organizational conversation model:

  • close the gap between leaders and employees
  • promote two way dialogue
  • engage employees in telling the company story
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Employee communications during times of change linked to job satisfaction: Report | Canadian HR Reporter

Read the full article to find out more about these three suggestions for leaders during times of change:

- Get in front of it

- Help employees understand

- Encourage employee involvement

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The iceberg that sinks organizational change | Torben Rick

The iceberg that sinks organizational change | Torben Rick | Internal Communications Tools | Scoop.it

"Some aspects of organizational culture are visible on the surface, like the tip of an iceberg, while others are implicit and submerged within the organization. Because these ingrained assumptions are tacit and below the surface, they are not easy to see or deal with, although they affect everything the organization does.  Dealing with organizational barriers. It is better to be mindful of things below the surface!"


Read the full article to get a closer look at this image and get a better understanding of what's happening below the surface when you initiate a change.

Kim Zinke (aka Gimli Goose)'s insight:

In many organizations, change is constant.  Before embarking on a change management initiative, check out these supporting articles:


On Torben's website, he has a whole category dedicated to change management.  It's an incredible resource that I'd highly recommend checking out.

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Communication is paramount when it comes to change management | Torben Rick

Communication is paramount when it comes to change management | Torben Rick | Internal Communications Tools | Scoop.it

"It’s against human nature to react favorably to change because it takes people out of their comfort zone. How have you seen people react to changes in their work? The typical reaction is resistance. Such resistance can often sabotage the best efforts of management to drive change throughout the organization. It even happens when managers are diligent communicators and active in the communication process.


When change initiatives fail, the culprit is often a lack of good communication from management. But that’s not always the whole story. Communication isn’t just about what management says – it’s also about how employees listen."


Read the full article to find out more about these core messages which your communications needs to identify:

  • The nature of the transformational change itself
  • The process of changing from the current state to the future state
  • What role will I play in the change process
  • Where is the resistance to change
  • How will the change affect me 
  • Communication is paramount
Kim Zinke (aka Gimli Goose)'s insight:

All communicators should be well versed in change management strategies and techniques.  Communication is typically the reason whether change is accepted or not.  Internal communicators can help develop the plan and work with leadership on developing their communication skills.


On Torben's website, he has a whole category dedicated to change management.  It's an incredible resource that I'd highly recommend checking out.  It includes articles like:

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How To Communicate Change: 3 Lessons From Microsoft's Recent Layoff | Forbes

How To Communicate Change: 3 Lessons From Microsoft's Recent Layoff | Forbes | Internal Communications Tools | Scoop.it

"Several weeks ago, Microsoft created quite the media uproar.  If the news that 12,500 Microsoft employees worldwide would be losing their jobs wasn’t shocking enough, the way it was handled didn’t help matters.


Microsoft’s executive vice president Stephen Elop’s announcement came in the form of a 1,100-word email chock-full of “management speak” that only mentioned the layoffs in two sentences buried deep within the text."


Read the full article to find out more about these tips that other companies can learn from the way Microsoft handled this situation in terms of how to communicate sensitive changes:

  1. Start immediately
  2. Understand that big changes are a two-sided coin
  3. Commit to the new direction
Kim Zinke (aka Gimli Goose)'s insight:

Make everyone's lives easier by communicating change well, with your employee's best interests being what drives it.  People need to know what’s changing, why, and how it affects them. What’s more, they need the time and space to process the change, ask questions, and experience the various stages of grief or loss.

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Good Internal Communications Create Healthy Corporate Cultures | BoardroomMetrics

Good Internal Communications Create Healthy Corporate Cultures | BoardroomMetrics | Internal Communications Tools | Scoop.it

"More and more companies are realizing the role good internal communications play when it comes to creating a healthy corporate culture, engaging employees,  and ultimately driving future success. The formula, by now, is tried, tested and true, with one step naturally leading to the next.


Through a well thought out internal communications plan, you build confidence and pride in your employees, while also ensuring the change you implement is sustained and becomes engrained in your corporate culture."


Read the full article to find out more about:

  • 3 key reasons 70% of change efforts fail

  • why communication can change that

  • 3 key steps to engagement

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5 Internal Communications Tactics for Times of Transition | PR News

5 Internal Communications Tactics for Times of Transition | PR News | Internal Communications Tools | Scoop.it

During divestitures and acquisitions, messages to employees must remain positive, concise and clear. Don’t leave employees asking, “Why, what now?” Direction and detail are needed. Without it, internal communication may quickly become an external problem.


Read the full article to find out more about these five tactics for communicating change:

  1. regular updates
  2. when information will be available
  3. encourage team dialogue
  4. open channels of communication
  5. don't keep them guessing
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In2Summit: Levi's Kelly McGinnis Pushes Communicators To Become Transformational Leaders | The Holmes Report

In2Summit: Levi's Kelly McGinnis Pushes Communicators To Become Transformational Leaders | The Holmes Report | Internal Communications Tools | Scoop.it

"Corporate change presents an opportunity for communications professionals to be transformational leaders and to have a real impact on strategic decision-making within their organizations."


Read the full article to find out more about Kelly McGinnis' five keys to elevating the role of communications in times of change:

  1. establish the right team
  2. align behind a core message
  3. leverage the opportunity that communications has to be agile and flexible
  4. embrace their role in bringing outside perspectives into the company, to make sure outside perspectives are being heard
  5. embrace the new
Kim Zinke (aka Gimli Goose)'s insight:

Getting to the table and heard is the hardest.  For me, this article emphasized the old mantra "show don't tell."

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A Guide to Internal Communications | LCP Brighton

"A best practice guide to building effective internal communications to facilitate change - some useful guidelines for HR managers and senior leaders."

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Change / Internal Communication Plan | The Main

Making a plan for change/internal communication.

Kim Zinke (aka Gimli Goose)'s insight:

Turn these slides into worksheets to help you:

- Identify stakeholders - who are they?

- Identify stakeholders - the supporter persona

- Identify stakeholders - the critic persona

- Communicate the change

- Spread the news

- Channels

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