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The Inside Story.  What Internal Communicators in every organization need to know:  tools, resources, how-to's, issues, strategies, and plans.  Find me on Twitter @kzinke
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Scooped by Kim Zinke (aka Gimli Goose)
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Lessons in excellence: how to celebrate your hidden heroes | Alive with Ideas

Lessons in excellence: how to celebrate your hidden heroes | Alive with Ideas | Internal Communications Tools | Scoop.it
From www.alivewithideas.com - January 25, 2018 2:30 PM

"What does it take to create an award winning internal comms campaign? How can you weave in that much needed creativity? And what can we learn from others who are making their mark?

 

Objectives, strategy, tactics.  Three fundamental elements.

 

Here Helen O’Leary, Communications Assistant at Gateshead Health NHS Foundation Trust talks us through how a thorough commitment to those elements (along with a big dose of creativity) helped to create an award winning campaign."

 

Read the full article to find out the answers to these questions on how this team gathered stories to highlight and celebrate their hidden heroes:

  • what was the objective
  • who supported you
  • what challenges or setbacks did you face
  • what made this a particularly creative campaign
  • what was the outcome
  • what did you learn from it
  • what advice would you give to those planning a comms campaign
Kim Zinke (aka Gimli Goose)'s insight:

This is a great case study on ways to integrate internal & external comms, recognize staff, engage your end user, and utilize existing branding.

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lingerak's comment, February 5, 2018 3:41 AM
Awesome
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Scooped by Kim Zinke (aka Gimli Goose)
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Can’t we all just get along? Building bridges for that Corporate/Division communications “healthy tension” | North Star Communications

Can’t we all just get along? Building bridges for that Corporate/Division communications “healthy tension” | North Star Communications | Internal Communications Tools | Scoop.it
From www.ournorthstar.com - June 24, 2014 5:34 PM

"If you’ve ever worked in – or for – a large organization, chances are you’ve experienced that eternal “healthy tension” between corporate communications and division or subsidiary communications.


Whether your communications function is centralized, decentralized or some hybrid version, the perennial question inevitably is, 'How can we address a corporate and division communications agenda without bloodshed?' "


Read the full article to find out more about these methods to help you work together and align your objectives:

  • talk
  • get to the common ground
  • measure it, and it'll get done
  • start small
  • change perspectives
Kim Zinke (aka Gimli Goose)'s insight:

I typically see this occur when roles and responsibilities aren't well-defined. It also happens with external comms, internal comms, and marketing departments. This should never be an us and them situation. Everyone should be working together to achieve the best possible outcome.


Some tips I'd add to this are:

  • on a regular basis, get together and share what you're working on
  • find out what people's strengths are as well as what they like to work on
  • collaborate and brainstorm on projects
  • form a community of practice
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Aligning your External and Internal Communications | Claromentis Intranet Community

Aligning your External and Internal Communications | Claromentis Intranet Community | Internal Communications Tools | Scoop.it
From community.claromentis.com - March 2, 2014 7:25 PM

"Most organisations spend a great deal of effort managing and implementing their external communications but fail to replicate this very same effort internally.   In the absence of an internal communication strategy that’s aligned with your external communications, employees are often working towards differing goals as there isn’t a clear vision."


Read the full article to find out more about:

  • Release sequence
  • Coordinate your internal and external communication plans
  • Live your brand internally and externally
  • Message relevancy and consistency
  • Social media
Kim Zinke (aka Gimli Goose)'s insight:

As noted in the release sequence, I agree wholeheartedly that employees should be told in advance of the public.  When the public find out before the employees, it says to the employees that they are not trusted or valued.  There's nothing worse than an outsider knowing something about your job/company before you, especially when they chide you for making an error and questioning why you don't know your job. An incredibly disengaging process.

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Finding Common Ground Between Internal and External Audiences | CMS Wire

Finding Common Ground Between Internal and External Audiences | CMS Wire | Internal Communications Tools | Scoop.it
From www.cmswire.com - January 14, 2016 2:10 AM

"Internal and external audiences are converging according to some communications professionals or people involved in implementing and managing digital workplaces.  However the majority of internal- and external-facing channels are still considered separately, due to the different needs, characteristics and intended calls to actions for the audiences.


Audiences are fundamentally different in many respects, but that doesn’t mean considering these audiences in isolation when designing internal and external digital offerings and producing related content."


Read the full article to find out more about:

  • the consequences of separating audiences
  • taking the holistic view
  • identify the common ground
Kim Zinke (aka Gimli Goose)'s insight:

A great article highlighting why there should be more alignment and coordination between internal and external messaging.  These audiences usually do have lots in common, and we should take advantage of it - allowing for efficiencies and new opportunities. 

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Employee Communications: GM Looks Under The Hood | The Flip Side Communications

Employee Communications: GM Looks Under The Hood | The Flip Side Communications | Internal Communications Tools | Scoop.it
From www.theflipsidecommunications.com - June 2, 2014 1:37 AM

"GM’s ignition switch recall crisis reminds us that for every external crisis, there should be an equal (but not opposite) internal communications plan to address it. Many times, companies go full throttle into reactive gear and shift their employees in neutral so they can tend to media scrutiny, consumer – and general public – backlash."


Read the full article to find out more about these key steps companies should take internally when facing a crisis:

  • Show the human side to employees, too.
  • Establish a cross-functional team dedicated to resolving the crisis.
  • Arm customer-facing employees with tools to communicate.
  • Arm employees with the facts on a continuous basis.
  • Establish feedback loops.
  • Don’t forget to look back.


This article is continued in part 2 and looks at how companies typically handle investigations from an employee communications standpoint. Read the article to find out more about these recommended guidelines:

  • For every external crisis, there should be an equal (but not opposite) internal communications plan to address it.
  • Companies should look to their core values and beliefs on how they should communicate with employees.
  • Communicate early and often.
  • Use face-to-face meetings to talk to employees who are asked (or might be asked) to participate in investigations.
  • Show and tell employees how the company takes accountability seriously.
Kim Zinke (aka Gimli Goose)'s insight:

Failing to have an internal communications plan in step with an external communications plan could inflict brand damage. Companies should look to their core values and beliefs on how it should communicate with employees.

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