"If you’ve ever worked in – or for – a large organization, chances are you’ve experienced that eternal “healthy tension” between corporate communications and division or subsidiary communications.
Whether your communications function is centralized, decentralized or some hybrid version, the perennial question inevitably is, 'How can we address a corporate and division communications agenda without bloodshed?' "
Read the full article to find out more about these methods to help you work together and align your objectives:
- talk
- get to the common ground
- measure it, and it'll get done
- start small
- change perspectives
I typically see this occur when roles and responsibilities aren't well-defined. It also happens with external comms, internal comms, and marketing departments. This should never be an us and them situation. Everyone should be working together to achieve the best possible outcome.
Some tips I'd add to this are: