"An apology can still send a powerful message and produce hugely beneficial outcomes, given four conditions:
- The organization and its leaders truly have something to apologize for
- The senior-most leader genuinely and sincerely is sorry
- He or she apologizes from the heart, not from a script
- The apology is conveyed through more than one channel
For proof that apologies can be the right business move, look to MSNBC host Melissa Harris-Parry, whose recent apology for inappropriate remarks about former U.S. presidential candidate Mitt Romney’s family has produced at least as much attention as the original transgression—if not more."
Read the full article to view Melissa's apology.
This kind of apology is what we should see when someone makes a mistake. From the heart and no excuses.
"If you have to apologize, and you mean it, go big. That’s the teachable moment for business leaders and crisis managers."