"What is the role of internal communications? What should it be?
You know that old chestnut – Be the change you want to see? Internal communicators must take this to heart and search our opportunities to bridge the gap between how things are today and how we desire them to be tomorrow.
You have to choose to stop doing some things that have served you well in the past in order to make room to do things differently today in the hope that they lead you one step closer to where you want to be."
Read the full article to discover a list of steps that need to be taken to move us away from an old school (information, one way) to a real communication (dialogue, two way) approach:
- it's this...
- not that...
Great advice! Take a few minutes to take stock of what your mind set and approach is and what you’re producing under the banner of internal communications. Are you doing things because that’s the way it’s always been done? Are you producing more communication or information type materials? Compare your list to the list in this article and see which category you fit in. If you're mostly on the right hand column of "not that...", then look to the left column of "it's this" to help guide you to a more communication oriented approach.
You really can be the change you want to see.