"Imagine this: Your business has grown exponentially for several years, even as competitors have had to lay off staff. And then, one morning, you lose your largest client, wiping out almost one-third of your annual revenue before breakfast.
Our Toronto business faced this reality and, one year later, we know that how you manage employee communication through a company crisis is critical to business recovery."
Read the full article to find out more about the three strategies that this company used to manage their company crisis:
- Employees are your first ‘need to know’ audience
- Ask for employee input
- View employees as company advocates
These are good steps to consider for regular communications, not just crisis communications.