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The American food chain Pizza Hut is taking a slice of Ethiopia's fast-growing economy.
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Proof of the relative success of the Ethiopian economy, with Pizza Hut opening in Addis Ababa. This reflects the rise of the Ethiopian middle class, and tells us something about the YED of fast food in sub-Saharan Africa.
There are also interesting implications for the company's pricing strategy. Will they be targeting the average Ethiopian, or will they be looking to price their product as a luxury good?