Because of the increasing personalization of Google search, +1's on posts on Google+ can vastly extend the reach and influence of your content. Work hard at building an influential Google+ network.
Via Ron Sela, Rami Kantari
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Global Trends Team's comment,
October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight,
October 19, 2013 3:10 PM
The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations.
Matthew Quetton's curator insight,
October 21, 2013 12:25 PM
Insightful article of how you can map and manage the influence within your business ecosystem.
Robin Good's curator insight,
May 1, 2013 5:33 AM
Excellent advice on how to deal with influential people to get them to help you, from long-time technology analyst, blogger and startupper Marshall Kirkpatrick. (Marshall has recently launched a new web app, that focuses exclusively on helping you find who is really influential in your areas of interest. The app is called Little Bird and you can go and request a free trial on the site.) What he suggests is to invest in building long-time, high-value relationships, by using the tech tools like the one he's created, to get to know more about the people you are interested in, before you reach out to them. The more you know who they know, what they like as well as what they have written and what brands and people they are not aware of, the easier it will be for you to reach out and provide useful information, insight and advice to them. Rightful. Correct. 8/10 Full post: http://getlittlebird.com/2013/05/i-found-the-leaders-in-my-field-now-what/
janlgordon's comment,
August 19, 2012 1:11 AM
Thank you so much Sterling, I really appreciate your feedback!
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Ron Sela's curator insight,
September 8, 2013 8:14 AM
Social Influencer Sites: How Relevant Are They?
Lynn O'Connell for O'Connell Meier's curator insight,
February 3, 2014 4:08 AM
My 2 cents: They matter if you're in social media or marketing, but obsessing about your score is pointless. Focus instead on your social media activity and ENGAGEMENT and score will follow.
Beckie Epke's curator insight,
May 14, 2014 1:27 AM
Brands are often trying to find someone who has a high social ranking to pass on the brands message. However if there message is given to a person with a high social ranking but has no connection to the brand then there is little point in using them, in fact a brand could get into trouble by doing this and completely miss their target market. For example Justin Beiber has a very high social status with thousand of followers on social media sites such as twitter however I doubt he would be used to advertise Mercedes. It is important to have a market maven who is relevant to your brand, like when ford gave free cars away to those most influential in the auto industry. People are more likely to spend time with people with similar interests and outlooks to them. Happy people are more likely to spend time with other happy people, same as unhappy people surround themselves with unhappy people. This makes it crucial for brands to research who they are using to connect with. Companies may give a message to be passed on, which is then read in a completely different context when said by someone else and therefore wasting resources on people who wont deliver a successful outcome.
carmen blyth's comment,
May 28, 2013 11:55 PM
Watch Thomas Campbell talk about 'Weaving Narratives in Museum Galleries' http://www.ted.com/talks/thomas_p_campbell_weaving_narratives_in_museum_galleries.html
Marco Bertolini's curator insight,
June 22, 2013 4:10 AM
Elias Morling estime que les curateurs sont comme les "dumpster divers", ces militants qui fouillent les poubelles. Et ils les appelle les "vrais influenceurs" car :
1. Les curateurs représentent un nouveau type de leadership tribal bottom up et peer-to-peer.
2. En tant que membres d'une tribu, les curateurs seront toujours plus "natives" que n'importe qui parlant de l'extérieur.
3. Au sein de la tribu, ils sont appréciés non seulement pour leurs compétences, mais aussi parce qu'ils entretiennent et développent leur propre culture.
Un article inspirant de http://www.linkedin.com/in/emorling que vous pouvez lire ici : http://tribaling.com/blog/2013/05/15/curators-and-tribal-currency/
Ness Crouch's curator insight,
June 22, 2013 5:05 PM
Excellent article and video. Looking at the wonderful world of the internet and curation. The idea of curation of online content has become more and more inportant with the exponential growth of content on the world wide web. Being able to organise and manage all of the content is important.
Curation is about making good choices about what you share and putting it into a context for themselves and others. Being enthusiastic and thoughtful about what you choose is a way of showing what you are finding and sharing is signficant and worthwhile.
Finding the most interesting and valuable things and sharing that is the key. What you want and what you are interested in is important but you also need to consider your audience.
janlgordon's comment,
December 15, 2012 12:56 PM
Robin Martin, thank you for rescooping this article and being a very loyal follower, I really appreciate it! I might not always be able to acknowledge everyone here because I am very busy launching Curatti at the moment and that is two full time jobs. Thanks again.
PaolaRicaurte's curator insight,
December 16, 2012 9:21 AM
A really interest topic and something I've been trying to explain to some people: Social Network Analysis is science, nothing to do with your "cool" marketing tools... |
The Personalized Power of Google+ Plus Ones
good effects on plusses.
* recommended posts on the streams
* recommended posts are shown to your circles, but can also be shown to your extended circles
* CTA to add the person to your circle
* last but not least, the posts plussed by your circels will score better in your google search result
=> more than ever, googleplus tries to put people that don't know each other in contact and that's what I love with them compared to Facebook, the simple notion of circle instead of friend : you "connect" instead of "friend"