'how-to', 'socialstrategy' in Latest Social Media News

Overwhelmed By Social Media? Here Are 7 Ways to Keep Up | Latest Social Media News | Scoop.it

From www.ragan.com - December 2, 2012 3:10 AM

This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media.

To quote: "Not only do the platforms shift every day, the rules of engagement change constantly, too. Can anybody keep up with the real (and rumored) changes just to Facebook's EdgeRank formula? What we considered best practices six months ago are passé today. Social media is overwhelming, especially when there is pressure to master every new platform that comes along How do you keep up?."

Remember:

** Platforms may change but marketing fundamentals remain the same

** Absolutely nobody can navigate this changing world alone as there are too many facets to it, so form a mutually beneficial support group.

** There's too much informationfor any one person to keep on top of all of it, so pick a main focus and try really hard to keep mainly to that.

** Know your audience and go where you will find them. This might mean giving up on one of the major platforms. Swallow hard and do it!

** The more successful you become and the more your reach grows, the less time you will have to engage one-on-one with people. Don't let yourself feel guilty about this as it is inevitable.

** Go to a trusted source for information but be warned: Such a place may not (yet) exist.

Curated by Jan Gordon covering "Curation, Social Business and Beyond"

See article here: [http://bit.ly/VcYLb]

Via janlgordon

7 Ways to Find, Engage & Leverage Powerful Influencers | Latest Social Media News | Scoop.it

From www.jeffbullas.com - August 19, 2012 1:26 AM

This piece was written by Belinda Stinson for Jeff Bullas's blog

Jan Gordon: My commentary

This is one of the suggestions that was mentioned in tis article but I can't stress this enough, it should be #1

After you've discovered who the right influencers are, always look for ways you can sincerely contribute to them that is meaningful, then find ways to leverage the relationship and make it a win/win for both of you.

Intro:

"if you want to grow your business, you need to know who the influencers are in your field, learn from their expertise and build a productive professional relationship with them".

Why leverage influencers?:

"Influencers are hubs of information, they have many followers who respect their recommendations and opionions and being featured by them sends a powerful amount of targeted traffic your way - It's good old fashioned word of mouth recommendations on steriods"

Here are a few ways to discover influencers that I personally do myself:

**Twitter Lists - Twitter is a great untapped resource for finding influencers and keep track of what they are posting

**Groups and Forums - These are valuable sources of information.

**Podcasts and webinars - This is a great way to find key influencers - whether it's through interviews, presentations, information products of their own or curated information by others

Here are a few ways to build relationships that I've found very effective in finding influencers in my industry:

**Connect through the social media platforms they use

**Share the posts that are of value to your audience, retweet & quote their content, share, comment and like their Facebook posts

**Help promote what they are involved with, including charity causes, seminars, conferences, publiations and promotions

Selected by Jan Gordon covering, "Curation, Social Business and Beyond"

See full articles here: [bit.ly/Nw9xqY]

Via janlgordon

Overwhelmed By Social Media? Here Are 7 Ways to Keep Up

7 Ways to Find, Engage & Leverage Powerful Influencers