"Then, there was the stall selling authentic original canvases for $60 each. With no sign letting on who the artist was, no caché of a gallery and no post on the artist’s website, the booth was up all day with only three buyers and eight paintings sold. Estimated value per painting: $200,000 plus."
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The perception of value. The power of brands.
Reminds me of this great story of Joshua Bell, playing Bach, unnoticed.