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Scoop.it!
Social media optimization gives you the ability to not waste bullets. Every tweet and status update has a cost associated with it. Perhaps not a direct financial cost, but a real, and at times considerable labor cost. 
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Scoop.it!
Instantly connect to what's most important to you. Follow your friends, experts, favorite celebrities, and breaking news.
Scoop.it!
Presentation introduces the foundation of a data-driven culture ...
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Marketers demonstrate what metrics to use and how listening affects business.
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![64% of Small Businesses Don't Consider Social Media Important [Data] | Measuring the Networked Nonprofit | Scoop.it](https://img.scoop.it/pXdhIeXbkOOYeZihOA0PBjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
As a business, do you fully understand how social media can benefit your marketing strategy?
Scoop.it!
From
gigaom
A look at which types of trending topics can be captured in Twitter data, the important ways they can be characterized, and the key distinguishing features of trends.
Scoop.it!
Marketers should always be testing, analyzing, and adjusting their marketing programs.
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5 Nice Google Analytics Custom Reports
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Effectively test, measure and optimize your Facebook ads using a technique called A/B testing to ensure that you get maximum results.
Scoop.it!
At the Social Impact Exchange conference in New York a few months ago, I heard the leader of a rapidly growing, national youth-serving nonprofit proudly declare that the organization was about to begin a costly randomized control group study to...
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This cultural attraction has gone from near-zero visibility into business operations to total insight using advanced analytics.
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From
prezi
Turn tweets into action by looking at Analytics and making data actionable.
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The folks at Realized Worth have created a rich blog series on making the business case for employee volunteering. The articles highlight trends, best practices and case studies, all backed by compelling research and data. The series...
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A new survey shows that marketers' expectations of social media have come back down to earth. Read this blog post by Dave Rosenberg on Software, Interrupted.
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A few thoughts on measurement in reference to a specific case Metrics: Things you can measure Many of you who know me, may remember that we raised nearly…...
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Nonprofit: Linking Staff Performance to Marketing/Social Media KPIs
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