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Measuring the Networked Nonprofit
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Best links and resources for improving practice and proving results.
Curated by
Beth Kanter
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We hear that “data is the new oil” and maybe so, but just like crude oil, data needs to be refined to maximise its value. It needs to be processed into actionable insight. Online and mobile activities generate vast amounts of data and there are no shortage of tools and technology available to analyse it. But the reality in many cases is “analysis paralysis”, little actual insight, or recommendations that can’t then be acted upon owing to a lack of relevant resources.
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This white paper offers an in-depth analysis of how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages.
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Social Media Measurement Fortune Cookies:Don’t measure just what you can – measure what you can ACT on. Add yours!
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How is your company determining the return on investment for its social media programs?
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Wondering if there is a ROI for social media? Wondering how to calculate the ROI? Check out 3 videos on this topic...
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Many enterprises are considering social media and are wondering if there is return on the investment.
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Beth Kanter's comment,
August 4, 2011 12:44 PM
Useful diagram to explain the process, help map out a ladder of engagement and metrics to track. Also can be useful to figure out how and where A/B testing fits in.
Farra Trompeter's comment,
August 3, 2011 2:24 PM
TIP: Get a few people in your org to take the Brandraising Scorecard (board, staff, volunteers, etc.) and then compare results. How much do you all align?
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Overview and best practices for YouTube Insight Analytics, using Insight to market your videos and grown engagement levels with your target audience.
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ComScore and Facebook look at Starbucks and others to measure brand impressions beyond fans.
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Chartbeat shows you real time analytics and traffic monitoring to your website and allows you to set alerts for any downtime or spikes in traffic...
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offers some good basic definitions for analytic terms and list of curated links about KPIs
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I’ll level with you. When you use images on your site, two things can happen: Images can either help you achieve your business goals, or hurt. This posts includes some great tips for getting better conversion rates with the use of visuals
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Here's why it is stunningly silly to argue if Google Analytics is the right tool for Enterprises, or that Omniture is or WebTrends:Only…...
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Wonder how some businesses are getting value out of social media? Wonder how to calculate the ROI of social media?
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Excellent resource that includes tools, examples, and techniques for data visualization.
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![7 Secrets of Social Media Conversion [Infographic] – Full Size View | Unbounce | Measuring the Networked Nonprofit | Scoop.it](https://img.scoop.it/g-JpyS8w0Hf2UGNcBd89ozl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
