SAP America, Inc. has entered into an agreement to acquire sales performance management and CPQ solution provider CallidusCloud for approximatel

In this era of data-driven everything, the need for high-quality marketing analytics has never been greater.

As marketing automation technology continues to be applied to new activities in 2018, it will boost productivity for marketers.

We spoke with Yes Lifecycle Marketing's Marc Shull about the General Data Protection Regulation (GDPR), email personalization, and a host of other critical marketing topics.

Looming EU regulation has the potential to kill the digital marketing star.

The disruptions in marketing technology would reshape the way marketers use automation, programmatic systems, and AI/ML capabilities for content and customer experience management.

Changing market trends and booming businesses globally have paved ways to newer, smarter and effective methods to showcase every product’s appeal. The current enterprising epoch inclines towards digitizing their business; marketing occupying a major chunk of their digital roadmap.

Changing market trends and booming businesses globally have paved ways to newer, smarter and effective methods to showcase every product’s appeal. The current enterprising epoch inclines towards digitizing their business; marketing occupying a major chunk of their digital roadmap.

Did you know that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others! Not long ago, businesses would focus on newspapers and advertising through print.

We've heard about the hype and potential of blockchain in many industries, but - marketing? Barb Mosher Zinck explains why she finds blockchain's potential for marketers worth a closer look. Here's the areas she'll be tracking as these use cases flesh out.

They live at the intersection of product, sales, and marketing. They’re busy before, during, and after launch

Marketing Automation has been used by large corporation ever since its existence. This trend made its mark on the marketing technology in a number of ways. Early solutions were (and most still are) robust, feature rich and consequently complex and expensive.

Customer data platforms present an alluring alternative way for marketers to handle customer data management and analytics, but they aren't a magic bullet.

Blockchain and AI are more than just buzzwords, insists the author.

Wayne St. Amand, CMO of Visual IQ, a Nielsen company writes about different questions marketers should be asking their vendors so that he or she can make the best choice for the customers and the company