Monitoring the performance of competitors in your niche can provide you with a range of insights to improve your tactics.

The search engine says its aim is to streamline its ad products, better representing the solutions it offers and intentions for growth, as well as making it easier for brands to select the tools needed for campaigns.

Deciding to embark on a social media marketing campaign can be equal parts thrilling and daunting. But before you send out your first tweet or publish your first Facebook post, you need to come up with an idea that will resonate with consumers.

What matters with landing page videos is being memorable. Learn how to create a high-converting video landing page and take a look at great examples.

Want to learn how to build an email list from scratch? Outseta founder and email marketing expert Geoff Roberts is here to answer your most pressing questions.

Do you struggle with landing page optimization? You’re not alone. Read on for my best practices, tips, and tools to help you build better landing pages.

You’re always looking for ways to impact the bottom line and what better way to do that than by creating a steady stream of potential new customers. Learn how to improve your ad quality so you can give sales the leads they're looking for and how to collaborate with sales to get the best results.

After you've put all of your hard work into a campaign, it's important to measure it's success so you'll know what worked and what didn't work for the future. But how do we measure success? Here's a list of ways to find the best-performing touch point for your campaign.

Predictive analytics is a powerful tool, but one thing it can't foresee are the issues users encounter while deploying and using the technology. Here's some help.

Kabir Shahani, CEO & Co-founder of Amperity, outlines in detail what companies need to do to harness the power of their customer data.

If all of the developments regarding third-party data have you re-examining your options, check out Sonjoy Ganguly's advice on how to proceed.

Although marketers are focused on marketing automation to achieve their top priorities, they are facing barriers when it comes to executing this tactic.