Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Scoop.it!
Over the years, I’ve done a lot of work with form optimization. **** Great tips from SearchEngine Land on landing page optimization. Marty 
No comment yet.
Sign up to comment
Scoop.it!
Infographics are visual representations of information, or “data viz” as the cool kids call it these days. Via Jean Cruz
Scoop.it!
The beautification of the web is upon us. How will this shift toward visual storytelling impact content marketing? We explore the trends.
Although it’s still early in 2012, the importance of visual storytelling is clearly one of the year’s breakout trends. Facebook Timeline, Pinterest, and Instagram are forcing brands to think and act more visually. ***** Yes I too have been watching the visuals beating the textuals. Marty Via Level343
Scoop.it!
Whether you're designing a user interface for a website or an iPhone app, it's always a good idea to start with a wireframe.
***** All great web or app design has a fantastic UX designer behind a curtain somewhere. Marty Via Johnny E. Ramos Ch.
Scoop.it!
Unsung User Experience Heroes — Responsiveness. by Hillel. Many words are thrown around by user experience professionals to describe what they consider to be the keys to superlative software design. “Simplicity” and ...
***** Great post about an unsung hero of great design - responsiveness. Read this quick post to understand what and how to make your web design "responsive". Marty
Scoop.it!
RT @joeldon: Pinterest? Are You Kidding?
Scoop.it!
The Expressive Web is an Adobe-curated resource website for the advocacy, support, and advancement of HTML5 and CSS3 web development.
Scoop.it!
***** Cool idea that is worth the test to see its impact on conversions. Marty
You’ll notice as you scroll down the page that there are several different elements of the site that are all moving at different speeds. Let’s take the page in our image above as an example. As you scroll down through this page you’ve got blue dots in the far background that are slightly blurred, these appear to be moving at the same rate as the scroll bar. You then have a grouping of blue dots that are more in focus and in the foreground that are moving slightly faster than the scrollbar. Via Rebeca Zuniga
Scoop.it!
By Hugh McLoed
"Kids in the future are simply not going to leave school with this big, bumper crop of plum jobs waiting for them to fill, not like they used to. In the future, kids will leave school and increasingly be expected to create their own viable realities.
"Like David Gergen alluded to, these young adults will be expected not just to do the work, but expected to ACTUALLY invent something. Create something, not just obey orders, not just fulfill some sort of social role.
"And somehow, we have to teach our schools how to teach our kids exactly that. It’s not going to be easy." Via Jim Lerman
Scoop.it!
Silicon Valley is desperate for designers (@phatye"@CNNMoney: If you've got some skills in designing websites and apps, your time has come.)...
Everyone is desperate for great designers always. Marty
Scoop.it!
"Social Media - Considering the emergence of the social network Pinterest and Facebook's Timeline, it's clear that brands without a solid visual vocabulary will be left behind. "
Oh! The visual apocalypse is nigh! Quick! Start making cute brand visuals or all is lost!
Via @ccortilet **** Yes the web is changing how, where and when we compete. Marty Via Mike Ellsworth
Scoop.it!
Create infographics, free tools for data visualization and analysis including charts, data visualisation tools, icon archives and more infographics software to start creating your own infographics.
**** We live in an Infographic time so best to embrace and learn (like most things web). Marty Via andres taborga
Scoop.it!
A good succint and comprehensive list to keep in your library of curation tools and sites. **** good new tools here. Marty Via Shirley Williams (appearoo.com/ShirleyWilliams), Martin (Marty) Smith
|
Scoop.it!
Although there is no exact formula to making a perfect landing page, there are some common rules of thumb to increase your chances of making a winning one. *** Excellent look into the impossible - creating the perfect landing page. Also love the color chart on the bottom. Marty
Scoop.it!
**** Great scoop by two very trusted sources and true to my experience and a cool stat I saw a few days ago and have been trying to find again ever since that put sites with 50 or more landing pages 10x better at conversion than those with 5 or less. Anyone sees that stat please toss it my way. In the meantime read this great post about the importance of landing pages. Marty The number one reason businesses don't use landing pages is because their marketing department doesn't know how to set them up or they are too overloaded.
First, let's start with a simple definition: A landing page is a web page that allows you to capture a visitor's information through a lead-capture form (AKA a conversion form).
Creating landing pages allows you to target your audience, offer them something of value, and convert a higher percentage of your visitors into leads, while also capturing information about who they are and what they've converted on.
Landing pages can make your marketing and lead generation efforts more effective. Here are 6 more compelling reasons:
1) Easily Generate Leads! If you could do one thing right now to drastically improve your lead generation efforts, it would be to use landing pages on your website.
2) Give Your Offers a Place to Live: The idea is to require your website visitors to 'pay' you in contact information for something valuable like an offer, and your landing page is the collections tool.
3) Collect Demographic Information About Your Prospects: Every time a lead completes a conversion form on a landing page, your marketing and sales team is collecting valuable information about your leads.
4) Understand Which Prospects Are More Engaged:
5) Provide Fuel for Other Marketing Channels: Landing pages are a great addition to any marketer's content arsenal since they can be shared in social media, used as the focus of dedicated email sends and in lead nurturing campaigns, be linked to in PPC ads, and get found in organic search.
6) Offer Insights Into the Effectiveness of Your Marketing Offers:
Landing pages should always be followed up by what's called a 'thank-you page,' that confirms receipt of the lead's information and either provides the offer, or details the next steps for receiving the offer..."
Read full article here: http://j.mp/IhHRHz ;
Via Giuseppe Mauriello, Robin Good, Tina Cook
Scoop.it!
Our second Kickstarter project of the week is reaDIYmates, a kit to make WiFi-enabled companions. Wired ****** Having been in the gift business for a number of years, if you've played with words on magnets on a fridge or locker called Magnetic Poetry Kit thanks as you helped pay for my house (lol), I can tell you stranger, less cool things have gone viral than these chirping paper desk beasts. Look for them on the cool girl's or guy's desk soon. Marty
Scoop.it!
By Mark Brown, Wired UKFilmmaker Timo Arnall has put together a collection of clips that show us the world through the eyes of robots... Via Ann Vega
Scoop.it!
In my previous example of using a JavaScript template, I showed you how to use it to set up some static content. While that's a good use for JS templates, you can use it to do a lot more. One situation I find using JS templates ...
Scoop.it!
Use this interactive tool to find out about some great infographic making sites! ***** My kingdom for an Infographic. Marty Via Ann Vega
Scoop.it!
By Doug Gross, CNN It could be something out of "Harry Potter," or a scene from "Terminator 2" if you want to take it to a creepier place.
***** I imagine this is the first step to nano particles hat cure cancer and heart disease and have been implied since David Merill's Siftables so very cool. Marty Via Ann Vega
Scoop.it!
This piece was posted by Loren Sorenson for Hubspot, I selected it because as she says "If you aren’t prepared for the visual content revolution, you may be left in the dust.
Not convinced? Let's take a look at exactly how visual contentis positively contributing to marketing strategies -- it may just give you the push you need
"Learn why visual content is a critical part of your content creation strategy.
Here are some highlights:
**People remember only 20% of what they read
**83% of learning is visual
Condenses and Explains Large Amounts of Information
**Today, there is too much information on the Internet you have about 3 seconds to catch someone’s eyes so they'll consume your information.
Gives Your Brand an Identity
**Visual content draws people in, letting viewers better understand your brand's identity
Drives User Engagement
**If you've ever read a book with a child, you probably know they find pictures more interesting than words; but are adults really that different?
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/Ifujbp] Via janlgordon
janlgordon's comment,
April 11, 2012 3:21 PM
Beth Kanter
Thank you for adding me to the wiki and for your kind words, it's greatly appreciated. Yes this is the conversation of the moment so to speak. I'm sure your presentation was amazing. Would love to hear it if you have a replay. 
Beth Kanter's comment,
April 11, 2012 10:08 PM
Jan: There's a link in the wiki to the live stream of the session - and a lot of notes and resources ... I love this topic! I'm holding myself back from created another scoop.it on it ...
janlgordon's comment,
April 13, 2012 10:05 PM
Beth Kanter
Thanks for looking forward to seeing this info. Knowing you, I can imagine that you want to start another scoopit on this topic but it's not necessary because you're already doing a wonderful job covering it now.
Scoop.it!
Scoop.it!
A new exhibition at the Princeton Day School's Anne Reid ’72 Art Gallery shows how the postmodern architect brought kettle design to a boil. **** They've sold millions of these a great sign of hope. Marty Via Antonios Bouris
Judith van Praag's comment,
April 6, 2012 10:46 AM
That Target carries Graves Design reminds me of the Dutch equivalent HEMA (Hollandsche Eenheidsprijzen Maatschappij Amsterdam) which differs in that they don't attract top names, but carry their own top designs. Started in 1926 as the Dutch Unity Price Company where all products were either 25 or 50 cents, later also ten and 75 cents (compare 10 cent or dollar store). After WWII this unity pricing was dropped. But what remains is everyman's and Ladies' alike favorite place to by everyday utensils, clothes, food and wine. The H&M of NL.
Scoop.it!
Starting to see more photos arranged in grids? Here's a look at why the Pinterest look is taking over web design.
Scoop.it!
13 Reasons Why Using Social Media For Business is Non Negotiable!Is there ever a time when having a social media Image presence is an option?
Via Anne Egros
|
