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The easiest and most reliable way to enable authorship information in Google search results is to provide a verified email address on the same domain as your content.
How to link the content you're writing to your Google+ profile and increase SEO results for your personal brand.
SEOs rely on traditional HTML optimization as a standard tool in their fight to improve search rankings. Just as the bayonet has evolved since the 17th cen
These are 5 tactical tips on how HTML's latest update (HTML5) can help improve SEO.
This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.
Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.
This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search...
Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;)
Any of you SEO gurus out there care to confirm any of this?
As marketers, it is our jobs to assure our clients that the time and money that they are investing in social media is not in vain. Here are 6 statistics that suggest that social media is still heading for world domination.
In case you really needed 6 more reasons..
The New Face of SEO: How SEO Has Changed over the last year.
Crazy long but information-filled infographic on the ways SEO has changed over the last months with Google's updates, and how to change your SEO practices to get the best results.
This research shows marketers are increasing budgets and using social media in conjunction with other forms of advertising to stay in front of consumers.
Paid social media advertising is no joke. Not only are marketers increasing their spending in this area, but they're even taking money away from other budgets to make more money available for social ads.
The combination of free social tools like Twitter and Facebook and social ad spend is the winning strategy to reach your customers where they are spending most of their time.
You know your brand is underperforming on social media, but what can you do about it?
This is a long but incredibly informative article on some of the best ways to get your brand's social media presence up and running. I would recommend taking a look at it whether you're just starting out, or are a social media veteran - there's always something new to be learned.
Some of my key takeaways include:
B2C companies who blog generate 88% more leads than those who don't.
This is hardly news, but it is a cool statistic to back up the claims we've been hearing over the last year or so that it's becoming all about content. Don't have time to blog? How about trying curation? *wink.*
Find your niche.
Somewhat of another cliche, yet often forgotten. You don't have to start off being everywhere. Think about what you do best, and focus on that. Then, you can expand.
"Whatever you sell, whether it's plumbing or round-the-world trips, you're helping people fulfill dreams."
Be inspiring to your customers! Cheesy as it can be, it works. People love feeling emotions.
BE VISUAL!
-Users are more likely to engage with brands who post photos over any other media.
-Photos on Facebook generate 53% more likes than the average post.
-Over 80% of Pinterest pins are repins.
“Break it down – Stop, Hammer time!”
Although MC Hammer’s classic tune isn’t exactly Home Depot’s theme song, for these purposes it may as well be. After analyzing the brand’s social success, we broke down the contributing components by way of marketing factors and social networks. In between online marketing, of course, they have to stop for – you got it, hammer time.
The world’s largest home improvement retailer has been around since 1979 – long before Google! Through the years, they have not only effectively transitioned into the Internet-era, but learned how to thrive. Home Depot’s strong focus on customer service has likely aided their social adoption: more ways to reach and serve customers means higher customer satisfaction and increased visibility.
Home Depot is well-known for building, painting, storage, décor and tools – hammers included – and now they can add social media to the list. They are successful in social media marketing for several reasons. They maintain an incredibly active social presence, regularly engage their audience, capitalize on timely events and add value. They also create original content on their blog, “The Apron.”
This article features 4 key points that Home Depots used to build on social media.
Maintain an active social presence.
Engage your audience
Capitalize on timely events.
Add Value.
Twitter is a frenemy," said Jeff Zucker, CNN's new president, as reported by MediaShift. Jeff Zucker was describing the cable news network's relationship with social media and added, “the network uses, relies on -- and is scared by -- social media.” Twitter had a marquee moment last week, particularly late Friday afternoon and evening, that should scare most television news outlets in the business of reporting breaking news. That’s when Boston Marathon bombing suspect Dzhokhar Tsarnaev was cornered by police, trapped and almost bleeding to death inside a covered boat in a backyard in Watertown, Mass....
Read more: http://www.mediapost.com/publications/article/198766/twitter-is-the-new-cnn.html#ixzz2RO1jGaTl
This infographic, courtesy of MBA Online, encourages CEOs to engage consumers via social media. Whichever social network makes the most sense for your particular company, sign on and start posting and engaging, CEOs!
Did you know that almost 50% of how people view your company/brand is attributed to how they view your CEO?
Keeping top execs involved shows that they care and keeps customers interested and trusting.
Investing time and money on social media is necessary for all types of businesses nowadays.
From Facebook events and cover photos to Twitter hashtags to open-ended questions and YouTube videos, there are so many ways small brands can go big on social media.
These nine examples prove that, with a little thought and effort, the best way to grow is to go social.
At MarketingSherpa Email Summit 2013, Michael Aagaard, Copywriter, ContentVerve, discussed call-to-action (CTA) optimization in his presentation, How to Optimize and Test: Calls-to-Action for Maximum Conversions.
Super interesting data on how changing one small thing about your email template can increase clicks and conversions.
Coolest tidbit: Changing "Start your trial" to "Start my trial" increased signups by 90%!
It wasn’t too long ago that SEO was the hot topic in the industry. Businesses and Internet marketers alike were praising SEO as one of the most effective online marketing strategies.
With the latest updates to Google, it's no longer about quantity, but about quality.
Business 2 Community
Time For An SEO Spring Clean?
There's no better time than the beginning of spring to go through your online presence and clean it up. Yes, it takes time. Yes, you're busy. But once it's done, you'll be ready to go for the exciting upcoming months of summer and fall.
Why not start with your website? Check out these five easy tasks to get the Internet spring cleaning started.
B2B Marketing, online advertising, lead generation, SEO/SEM, and new media.
Can you answer all of them?
As we adapt to the convergence of SEO, social, content, and digital media channels, there has never been a better time to think about new ways of looking at measuring, not just SEO, but converged, earned, and business related metrics.
Some interesting insights on changing the way you look at metrics.
Analyzing data has always been a task that I dread, mostly beacuse of the field I work in. It's difficult to define and report objectives when it comes to social media, engagement, etc.
These tips help put a new perspective on typical metrics that clients look for, and (for me) provide a better understand of what these numbers actually mean.
Learn How I Setup my Blog to Help it Rank Higher in the Search Engines. Read my New Wordpress SEO Tutorial.
A simple, understandable guide to three basic steps of optimizing a WordPress SEO strategy.
In one of my recent posts You Can’t Understand A Conversation That You Aren’t A Part Of... an industry colleague Martin (Marty) Smith jumped in the conversation and sparked much interest! It struck me that the Social Revolution really has created new and different consumer behaviors... forcing "Business As Usual" to change...
Para conocer mejor como funciona el social media.
This infographic, developed by MDG Advertising really and brought to my attention by Drew McLellan of Drew's Marketing Minute makes some great points. For B2B content marketing you really have to (Search vs.
According to this infographic, the right answer to the "Search or Social" question is both. (duh).
Over 1,2 billion people are on Twitter, Facebook and co., say the latest social media stats. Does it matter? The latest social media stats reveal what's going on:
It's true that there are millions of studies out there telling us when to post and tweet, who to aim our messaging at, and even what exactly to post. Like Leo points out, though, these metrics and studies are really just in their beginning phase and a lot is still quite vague.
While it's hard to come up with data that will be useful and applicable to everyone, here are seven great studies that are worth considering.
This is why I'm in favor of repeating your tweets several times. One of the basic tenants of marketing:
Repetition,
Repetition,
Repetition
Vicki
Today Vine introduced trending hashtags to its Explore section, making it easier for members to discover more content.
Vive la #hashtag!
This March Madness-themed infographic uncovers key information on search privacy concerns, social influence, efficacy of images in search results, social sharing behavior, social preferences by social network and demographic, and more.
Interesting tidbits:
Time spend on Facebook has decreased in the last year, while time spent on Google Plus has almost doubled, and time spent on Pinterest has increased by one thousand percent.
Big Data Means UNDERSTANDING is The Game Now
If your C level is still not sold on social media they risk being two moves back. Social media generates an army of BIG DATA that, once squeezed into silos with the top and bottom of the sales funnel connected, the possibility to speed conversions and sale traffic, list growth and money is HUGE.
There is helpful myth busting stats on this infographic. The problem, in a nutshell, understands how social media is impacting your Key Performance Indicators in a positive or negative way. There is no neutral in this game.
Every Internet marketing move you make helps or hurts your traffic, conversions and online brands. It is important to understand norms and benchmarks. This graphic provides norms and benchmarks. Once you know those you can go forth and know how you are the same or different.
This Infographic explains the expected growth in various areas of digital marketing for 2013
Good infogrpaphic about continued grwoth of digital marketing in 2013.
Facebook has confirmed that it'll remove the "Friends of Fans" metric from Page Insights. While noteworthy, this might not be such a bad thing after all.
Marketing manager in tech/real estate. Consumer of information & pursuer of education. Former content & community director at Scoop.it
