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![Email Marketing Vs Social Media – Which is Better? [INFOGRAPHIC] - AllTwitter | Social media publishing and curation | Scoop.it](https://img.scoop.it/m3g01gWRSDVjtRWc7JoLejl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Email Marketing Vs Social Media – Which is Better? [INFOGRAPHIC]
Ally Greer's insight:
Bottom line? Don't shrug off email marketing just yet. Or ever. 
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According to this year’s Social Media Marketing Report, the area most marketers (68%) want to learn about when it comes to content is how to create original visual assets.
Ally Greer's insight:
From powerful images to clear CTA's, take these tips straight to the bank.
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It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
Guillaume Decugis's insight:
If you follow us, you might have seen this piece from Mark Schaefer on how social media engagement is not a strategy. Building on the experience from his successful consulting practice, this presentation lists 6 fundamental questions to design your social media strategy - and therefore answer the previous slideshare. One of theses questions is something I'd like to develop on: "what is our source of rich content?" As Mark puts it, content will be the fuel of your social media strategy so you better have plenty if you want to go far, regardless of how great your car is. This can be a challenge for many businesses who feel their content creation options are limited. By time, by budget or by inspiration. But as @Marc Rougier pointed our recently on our blog, you might be sitting on a content gold mine without knowing it. Think about it: you're already reading a lot of content on your industry or your market. Curating it is a way to bootstrap your content fuel. And scale it while also informing your own content creation.
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Guillaume Decugis's insight:
Rachel Miller and Brian Fanzo invited me to what has started to become a real show on social media: their Social Selling Hour which is both a hangout and a tweet chat (a nice combination by the way if you're doing tweet chats). We talked about several aspects of using content curation as part of social media including: Q1. Why is content curation such necessary activity for social business success? Q2. How does content curation using a tool such as Scoop.it add context and authority? Q3. Collaborative content curation is a great way to leverage community. What are the best ways to encourage this behavior? Q4. A powerful effect of content curation is influencer engagement. How can influencers and advocates amplify your message? Q5. Can content creation, curation, and distribution be everyone’s job?
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A collection of all the best social media articles and content marketing resources.
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). Via Marteq
Marteq's curator insight,
September 16, 2014 9:59 PM
It wouldn't be right to replicate the complete list here, so please click through for details. Some are very helpful. 
TresBits's curator insight,
October 17, 2014 4:59 AM
Una forma curiosa de entender las redes sociales ;)
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A peek under the hood of one of Facebook's most important algorithms.
Ally Greer's insight:
Interesting interview with Fidji Simo and Hong Ge, product managers on the Facebook ads team focused on how Facebook users end up with certain ads in their newsfeeds. Combining the potential value for the advertiser, the viewer, and the FB ad platform, a specific algorithm exists to determine which ads to serve to whom and when. A few interesting facts about the FB Ad/News Feed algorithm: -News Feed posts containing words inferring important life events, like 'congratulations,' in the post or in the comments are favorited and pushed to the top. - Ads with quality content, like an engaging video, are more highly favored because they're more likely to bring a positive experience to the user viewing the ad. -62% of Facebook's advertising revenue in Q2 of this year came from advertisements on mobile devices. -Each Facebook user has the possibility of seeing an average of ten ads per day out of a possible 5,000-7,000 ads targeted at demographics specific to that user.
ActionActors's curator insight,
September 16, 2014 7:08 PM
Much is written and speculated about Facebook, it's ability to invade privacy based on information users have supplied & it's ability to target users with advertising. This is a good read that might help in your due diligence around these issues
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Twitter strategy might be shifting and the implications for our personal and business experience could be profound.
Ally Greer's insight:
If you're in social media marketing, you probably cringe at the mention of the word EdgeRank. I know I do, because it makes me think of how frustrating it is that even the best of my brand's Facebook content might not be seen by more than 200 or 300 of our 57,000 fans unless I spend money to promote it. Brace yourselves, social marketers, because algorithms just like Facebook's EdgeRank might be coming to Twitter. In this post by our friend Mark Schaeffer, you can learn about some of the reasons why Twitter is thinking about implementing this, including the pressure from investors now that Twitter has gone public. Mark brings up some great points for both sides like the fact that, with so many active users, "an unfiltered news stream can seem overwhelming," but one of the best things about Twitter is that it's completely unfiltered because it allows for news to break in real time; something we see happening more and more each day. According to Mark - and most marketers including myself happen to agree - Twitter will ultimately end up implementing an algorithm that determines what updates you see depending on elements like trending topics and interaction history, which will make organic reach plummet which would effectively eliminate the main differentiator of Twitter from Facebook. What can do you, then, to prepare for this change? The truth: I'm not sure. No one is, and that's why we're all talking about it. That aside, though, I can come up with a few ideas that I plan on testing out while Twitter is still the way it is. - Focus a lot of effort on building community on Twitter while you still have the ability to reach everyone equally. I think previously established relationships will pay off when the algorithm is put into place and it's likely that Twitter will favor updates of accounts with which the user interacts on a regular basis. - Don't lose momentum. Now more than ever, every tweet counts. Another guess of mine is that brand accounts (and potentially personal ones as well) who post on a more consistent basis will also be favored because they are more likely to garner more engagement. Figure out ways to find a constant flow of content to feed your Twitter account with and get tweeting! - Play with ads in order to start getting used to the platform. Over the years, the cost to get your content seen on Facebook has skyrocketed, and it's currently extremely low on Twitter. I've been experimenting with Twitter Ads and finding that the CPC is almost half of what I spend on Facebook. Perhaps if you get in the game while you're ahead, you won't end up having to dig all the way down to the bottom of those pockets in a few months. Remember, these are just guesses. That said, they all share a common theme that I truly believe will be helpful as Twitter starts changing: stay ahead of the curve! What do you think? Will Twitter add a timeline algorithm? Will it significantly change the way we do social media marketing? --------------------------------------------------------------------------------------------------------- To learn more about how Scoop.it can help you find great content for your social networks and get a $50 Twitter Ads credit, contact us today!
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Social Media is a very powerful tool that is often underestimated for its potential, mostly because of lack of insight.
Guillaume Decugis's insight:
How do you measure the success of your marketing in general and social media in particular? For many businesses, generating leads is probably the best way to justify more investment on social media. This post recaps the different things you can try to achieve this goal. One thing to note that is worth highlighting is that it all starts by articulating your social channels and your content hub (your blog, your topics, etc...). As I like to say, if you're only tweeting links you're missing out.
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Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis?
Guillaume Decugis's insight:
My latest thoughts on what the recent Facebook changes mean for social media publishing as an activity. Following a few things I've read here and there, I wanted to elaborate on the subject because I believe this calls for a dramatic change with content marketing and social media publishing overlapping more and more.
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A new update from Facebook’s elders has quelled previously whispered rumors that they would kill off all sharing from third party apps. In reality, it turns out they will actually be giving less weight to stories that are “implicitly shared.” Implicit sharing occurs when someone clicks “Share” on a story through a third-party app, without creating a unique message for the post.
Guillaume Decugis's insight:
Interesting analysis by Mark Lerner on Business 2 Community on how implicit sharing is being demoted in Facebook news feed. What can you do about it? Use explicit sharing or - in short - add insights to your posts by enriching them with your own comment, opinion. The time when you could share a post without adding to it (or tweet a link as its title) and expect to have massive impact is gone - Lerner explains. Curation > Sharing.
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The distinction between SMMS (Social Media Management Software) and content marketing tools is blurring and will soon vanish as marketers and vendors demand content capabilities in a growing number of platforms.
Guillaume Decugis's insight:
This is the full report that I already mentioned here. One of the many interesting points that Rebecca Lieb and Jessica Groopman make is that social media publishing is being absorbed by the content marketing ecosystem: "The distinction between SMMS (Social Media Management Software) and content marketing tools is blurring and will soon vanish as marketers and vendors demand content capabilities in a growing number of platforms. Close to 85% of content marketing tools publish on social platforms, a number not statistically different than their ability to publish on websites. This will render social media only tools redundant." I still meet community managers or social media professionals who feel they have it covered because they "tweet links". But this is not having a full-blown content strategy. To deliver on all its benefits, social media needs the right content so you need an efficient solution and tool to find that content on top of the content you create. In addition and as importantly, it needs a content hub where to share from and direct your social media audience to: directing your audience without any added perspectives nor SEO benefits to third-party sites simply won't be enough.
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From
visual
Whether you need to create an account, build your Twitter strategy or add to your marketing skills, we have the tools that will help you drive your business forward.
Guillaume Decugis's insight:
Twitter's Small Business team put together a very neat interactive guide to making the most out of Twitter if you're an SMB. It's nicely done, very informative and addresses the main scenarios you can have depending on how mature your business is using social media and Twitter. Very helpful guide.
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Social media content curation is one of our favorite ways to source and share relevant information for online communities.
Ally Greer's insight:
@Jon Koob put together some great tips on how to stand out on social media by using content curation. Whether you're an expert in your field looking to connect with others or a student looking for a job after graduation, try these methods to get yourself noticed online.
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One of the questions I get asked most is, “What do I share on social media?” I’ve put together this list of 50 ideas for what you can share with your followers
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30 social media marketing ideas from big retail brands is here for you in case you're stuck with what to post. Learn social media from famous e-commerce shops!
Ally Greer's insight:
They say imitation is the sincerest form of flattery. I happen to agree. Taking a look at what others are doing and adapting it to your own strategy & objectives is a great way to find success on social media.
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Social media advertising is here to stay, so be sure to be in the know with this beginner's guide to social media advertising.
Guillaume Decugis's insight:
With all major social networks depending on ad revenues to grow and more people and brands using them than ever, it's no wonder we're seeing things such as Facebook's organic reach declining. There are 2 types of answers to this and you might need to combine them: A first one is to overcome this trend by making sure you're using a content hub for your social media publishing. As we wrote before, traditional social media publishing is outdated and if you're just tweeting links, you're missing out. But chances are you'll also have to "pay for play" in 2015 so if you haven't done any ad spending yet, here's a great guide by HootSuite to get started.
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Want to monitor your social media presence? Not sure which tool to use? Save time and drive results using the tools in this list. Via Kamal Bennani
Guillaume Decugis's insight:
Understanding the progress you're making on social media can be rapidly overwhelming: not only are there chances you're on more than one social network but you're also likely to manage pages on top of profiles. These tools are great and can help you track progress on a lot of KPI's. Which is also why they're dangerous. Don't get me wrong: I'm an analytical, data-driven guy so I'm a strong believer that data trumps opinions most of the time. But my point is that it's easy to get lost and confused by all the social KPI's you can track: - followers - retweets - likes - clicks - favorites - replies - lists - .... You name it... As Mark Schaefer put it - perhaps better than anyone else - social media engagement is not a strategy. It's only a path to building brand awareness or increasing leads and sales. So while these tools are very useful, you still need to connect your social KPI's with ROI KPI's to demonstrate - or not - that your social media metrics' growth converts into something that has positive business returns. Very often, this will mean creating conversion hooks for your social media audience to become either a subscriber, a lead or a user - which is why you need a content hub for your social media publishing. Two trends are at work here: 1. Social Media Publishing and Content Marketing are more and more overlapping as social helps amplify content and content helps engage followers. 2. Social Selling and Inbound Marketing are driving more use of social media and more content publishing activity as a way to grow revenue. So looking at these tools is a great opportunity to think about your overall goals and how to connect social media and content marketing in a coherent strategy to achieve ROI.
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Are you looking for new social media marketing tools? Do you want to know which tools today’s social media professionals recommend? It’s not always easy to know which tools are worth checking out or how to use them.
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Make your social media frequency the most valuable. Find out how often you should be posting to Facebook, Twitter, LinkedIn, Google+ and more.
Ally Greer's insight:
The real answer to this question is one that no one really likes to hear - is that it’s important to experiment and measure the impact of social media posting for your specific brand and analyze what makes your audience react in the most favorable way. In fact, this is even the official answer from Facebook. However, there are a few studies that can help you structure these tests and skip some of the guessing part.
Lee Werrell's curator insight,
September 13, 2014 5:00 AM
People who blanket their ads across social media need not read this, those who are professional and courteous should. 
Gary Obermeyer's curator insight,
September 13, 2014 11:36 AM
Well presented information, but should not be used as gospel. things change so fast in social media that there's a half-life to just about any rules and guidelines. My best advice, have a plan that makes sense to you and pay attention to the analytics. 
Nicholas C. Rossis's curator insight,
September 15, 2014 8:17 AM
How not to annoy your followers on your social media: interesting for authors and non-authors alike.
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Just how many times does content get shared? Where do people prefer to share it? And are some publishers more effective than others at generating highly shared content?
Guillaume Decugis's insight:
Of course the caveat is that while social networking is dominated by a handful of social network, content publishing isn't and is very long tail. It's nevertheless interesting to understand benchmarks,content types and keywords which are specific to each social network. It's also fascinating to me to see that a lot of the se successful publishers are first and foremost great curators.
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Social meida marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost.
Guillaume Decugis's insight:
Mark Schaefer has a great point: we often confuse the means with the end. In a blog post that I wrote a couple weeks ago, I explained why I thought social media publishing was dead - as we know it. One of these points was that the impact of publishing on social media for our goals is the combination of volume, quality and engagement. As Mark explains, engagement is only one variable in that equation. So how can you convert your social media activity to make it count towards your goals? One of the important basic first step you can take is to make sure you publish through a content hub that you can make your own and from where you can convert visitors: to subscribe to your content, to reshare your previously published content or to sign up for whatever pre-sales activity makes sense in your business.
CESSON's curator insight,
July 13, 2014 10:08 PM
Not only is this author spot on, I really dig the powerpoint article format.
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Social media needs to be part of an overall sales and marketing strategy that includes your website, not something that is isolated from everything else you do to promote your business. It isn’t a one hit wonder that will magically drive people to your business.
Guillaume Decugis's insight:
Sue Cockburn makes a great point on SocialMediaToday; and one that I've often seen underestimated (as a matter of fact, I was highlighting it myself in a talk last week). As she pointed out, one of the reasons for this is certainly the hype on social media (and its apparent simplicity). With the Scoop.it team, we've been trying to identify the other reasons explaining that by observing many companies - small or large - implementing their content strategy: - small businesses are often finding it difficult to integrate their social media publishing efforts with their own website in a simple way (hence our own efforts to integrate with Wordpress, offer embeds and make website integration easy); - larger companies can also face that (even when they have IT departments, they're not always reactive and available for marketing-driven projects) but there's another factor: very often, social media publishing was initially defined as a standalone role (and even if it's a cliché, sometimes to the millenial in the team who "got it"). This meant it grew in a silo alongside other marketing activities such as SEO, content marketing or building up the WebSite to modern standards. Any other factors that explain this that you came across?
Sue Cockburn's curator insight,
June 19, 2014 12:30 PM
Thanks for sharing, Guillaume. Appreciated! Looking forward to getting the hang of Scoop.it!! 
Jace Henry's curator insight,
July 8, 2014 10:03 AM
Great read on how sharing is no longer enough in the "new social world".
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Facebook's Brian Boland has taken to a Facebook blog to talk about the decline of a post's organic reach in the social network. In his role as VP Ads Product Marketing, he walked through the implications as organic reach becomes a less effective engagement tool.
Guillaume Decugis's insight:
Social Media Publishing as we know it is dying. Driven by revenue objectives, Facebook is pushing the pay-for-play model and is shutting down progressively all hopes of generating organic traffic without ads. This means it's extremely important to consider social media publishing not as an isolated act but as part of a broader content strategy. The key point here is to integrate it with content hubs (which can be a blog, a resource center or a Scoop.it page.) where: - people can easily find all your content, - they can share it and amplify it to your own channels, - it can also be easily discovered form search engines by your target audience.
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Social Media ROI Is Important for Executive Buy-In Social media marketing is a powerful medium to reach big audiences, build one-to-one relationships, humanize your brand, leverage influencers, and s…
Guillaume Decugis's insight:
While the points of this article won'y give you a magical mathematical formula, it's a good framework to start implementing KPI's on your social media publishing and put some objectives on them. Not that a number of these points are actually only valid in the context of using social media as part of a broader content strategy. Collecting emails for instance (point #2) is not easy to do with basic social media publishing: as more and more the case, you'll need to combine social media publishing with a content hub such as a blog or a Scoop.it topic page to bundle a call to action such as an email newsletter signup with the content you've shared. Similarly, measuring returning visitors from social media is a great idea but it won't work if you're just tweeting to 3rd-party site without using one of above solutions as a curation layer to offer them a chance to discover your brand.
Jace Henry's curator insight,
May 21, 2014 3:05 PM
Social ROI is actually pretty doable, and something we see every day. This is an interesting read. 
Dola's curator insight,
July 28, 2014 4:08 AM
Measuring ROI on Social Media - how and what to measure
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Simple truth: the key to successful social media publishing is not just about publishing great content but also having people re-share it. Mobilizing your team and brand advocates around the content you share should therefore be your first priority after hitting publish. But how can you make sure they don't miss your content when you start scaling up your publishing efforts?
Guillaume Decugis's insight:
Did you know that by combining Scoop.it cross-posting and email newsletter capabilities, you could optimize your workflow for getting your co-workers or advocate to reshare your social media content?
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Email Marketing Vs Social Media – Which is Better?
Social Media, SEO, SEM, PPC or eMail Marketing, find oout which one is most efficient right now!
This article/info graphic talks about the pros and cons of both email marketing and social media. I believe social media is better because me, being a teenager, checks social media way more often than I do my email and I believe that the future generation will rely more on social media for information than email.