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Social media publishing and curation
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Social media publishing and curation
Useful resources to maximize the impact of the content we share.
Curated by the Scoop.it team
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In part one of my series, I looked at how to find and build a beta community for your product or service. In part two, I look at how to create social media buzz and word of mouth marketing to attract potential customers.
Ally Greer's insight:
Create shareable microcontent, run a poll, and start conversations around your product (ahem .. #curatethecurators) to get your audience -- and others -- excited about your launch. 
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Today the third major social network is becoming a public company.
Ally Greer's insight:
If the perceived value of SMBs of a social network is any proxy, it looks like Twitter is severely undervalued. We looked at some data from small to mid-sized businesses which showed that the perceived values of LinkedIn and Facebook were directly correlated with their respective market capitalizations. Based on our findings, the implied value (from perceived value of the platform by SMBs) is about 4x Twitter's actual IPO valuation of $14 billion.
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Just a guess here, but I think you want more fans/followers on your social media accounts. Am I right? Who doesn’t?
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Social media platforms, including Facebook, Twitter, YouTube and LinkedIn, allow companies to communicate with their investors, costumers and the general public, and provide a 24/7 outlet for corporate disclosure.
Ally Greer's insight:
Does your company have a social media policy? What is it?
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If you are doing inbound marketing wrong, you’re wasting money, annoying everyone, and making a bad name for marketers everywhere. Instead, be helpful. No matter what it is you are doing, make sure you are being helpful.
Ally Greer's insight:
Your inbound marketing (read: content and social) doesn't have to be lame and boring. Aside from selling, add value - you'll be surprised at who you can delight.
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A look at the practice of spam and hard selling in social media and how to approach social media in a way that builds value and trust.
Ally Greer's insight:
Great post reminding all social media marketers that social media isn't just free advertising. Remember to share interesting and useful content, including the content of others (curation!) to keep your audience's trust and avoid being that person just trying to sell on social all the time.
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Do you use hashtags? Do you know how to use them strategically? Hashtags are everywhere these days. You see them on Twitter, Instagram, Pinterest, Google+, and now Facebook (ok, there are still problems with Facebook hashtags).
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How To Execute A Content Marketing Plan With A Small Budget http://t.co/jQ01DfOQfn via @SteamFeedcom
Ally Greer's insight:
Winning social media content: Goals Reactivity Influencer Engagement
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Wishpond created this infographic that illustrates the results of Social Media Examiner’s 2013 Social Media Marketing Industry Report.
___________________________________ -Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). -If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below. Via Marteq
Marteq's curator insight,
October 30, 2013 7:19 AM
From an earlier study where the stats may be slightly dated but still indicative of what truly is going on out there in the marketing universe. 
Peter Wilkinson www.peter.uk.com's curator insight,
October 30, 2013 8:49 AM
If you are in London on 20 Nov it will be worthwhile booking to come to this event.
Serious Networking, Top Speakers and Fun, Fun, Fun
Join us at ‘The social Media Business Club’ on 20 November in Piccadilly
Here is the link for more info https://social-media-business-club.eventbrite.co.uk/ ; 
Faith Wanyi's curator insight,
June 27, 2016 3:34 AM
Great data and insights for digital marketers and experts
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In this bandwidth-challenged-from-a-hotel edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new move to enable direct messages to be sent and received even if both parties are not following one another.
Ally Greer's insight:
With the ability to allow people to send you direct messages even if you don't follow them, your brand can now connect with customers on a more meaningful level - but still not as tedious as email! This is a huge step fur customer service on social media.
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Although recent reports suggest that the US job market is bouncing back, the reality is that many people out there are still struggling to land a career.
Ally Greer's insight:
While social media presence is important for any job - meaning that you need to be careful about what you're posting so that what happened in the example in this article doesn't happen to you - it's exponentially more important when you want to find a job specifically in social media. You're using a medium to showcase your skills in using this specific medium. You have no excuse to suck. :) HootSuite is a great way to manage curated social content, schedule posts, and follow others in an organized way. Paired with a blog and curated content (ahem, Scoop.it), you're ready to show the world what you've got!
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Source: Faceook Via Thomas Faltin
Ally Greer's insight:
My personal favorite? "Stop creating crap."
Monica S Mcfeeters's curator insight,
October 30, 2013 9:17 AM
When you have ideas worth sharing or selling , be sure to put it out in the best media fashion you can and target the right people. |
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Ally Greer's insight:
Some great tips for businesses who want to get started with content curation: Measuring, adding credibility, and organization are just a few!
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In this round up, we are presenting for you some useful cheatsheets and infographics for social media marketers especially. These infographics and cheatsheets will help you learn more about trends in social media and how you can give your brand an increased exposure and let your message spread all over the world. Enjoy... Via Jeff Domansky
Ally Greer's insight:
Bored? Feel like reading a million different stats and numbers about social media and marketing? Never fear.
Phil Lauterjung's curator insight,
November 10, 2013 4:19 PM
Useful resource of helps for any business. Enjoy!
Cloe Blanchet's curator insight,
November 11, 2013 5:56 PM
Really nice info graphic showing how internet marketing works as a tactic of branding 
Lori Wilk's curator insight,
December 28, 2013 3:24 PM
Most of us need lots of help so these tools are appreciated.With new social media platforms launching all the time, it's hard to stay on top of all of your online participation.
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10 Ways to Generate Leads Using Social Media http://t.co/DtRNNXXTZ5 via @SteamFeedcom
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Struggling to make sense of the complex and fast moving social media management vendor landscape? Check out the full report on the link in the slide.
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![Content Marketing, Social Media & SEO: The 3 Things You Need To Boost Your Website [Infographic & Insights] | Social media publishing and curation | Scoop.it](https://img.scoop.it/EpXhG31NbtLMcsWYq-lwgTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Social Barrel - The latest Social Media News and Marketing Tips Via Thomas Faltin
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Witmer Group's curator insight,
November 8, 2013 12:59 PM
Great slides! I like the clean design and meaningful content of each slide. 
Bornstein Law & Bay Property Group's curator insight,
November 21, 2013 4:45 PM
We can always use more marketing tips, enjoy.
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“You can use any social media channel for B2B,” said Erica Ayotte, social media marketing manager at Constant Contact. “Anyone who says you can’t is not being creative enough.” She should know.
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Do you pay attention to what people say about you on the internet?
Ally Greer's insight:
An important part of social media is taking it a step further than just broadcasting. Listening and posting content based upon what others are saying about you is super important and a great way to engage your audience and potential clients.
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Google+ announced a new set of photo features at an event this morning in San Francisco that contain new functionality and compete directly with many Apple products such as iPhoto and iMovie.
Ally Greer's insight:
Tips on making the most of the Google Plus update.
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17 Best Inbound Marketing Blogs 2013 http://t.co/QGjvoUNxNx via @steamfeedcom #inboundmarketing
Ally Greer's insight:
Inbound marketing is how you bring customers to you and your brand, hopefully to spend money! Social media is a huge part of inbound marketing - it serves as a giant megaphone for your content & other efforts to grab the attention of your future customers.
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While social networks have traditionally been seen as the preserve of B2C businesses, there are rich opportunities for B2B brands to use social media to reach business decision-makers.
Ally Greer's insight:
Whether it's to build buzz around a product launch, drive sales, or build a loyal community, B2B companies are getting more and more active on social media. Remember, though, that it's not always about yourself and your brand. Promoting a product launch is great, but don't forget to stay active in between launches so you stay at the top of mind of your audience!
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Some interesting takeaways from the Altimeter Group's State of Social Business Maturity 2013:
-Only 17% of marketers are truly strategic in their social strategies across the enterprise
- Content marketing was listed as the top priority for social media activities, just three short years after it wasn't even on the list at all.