As Social media is the most important marketing channel right now, for several brands content marketing has extensively replaced advertising as the most prominent tool to make an impact on new and old followers and customers. However, still many small businesses and individuals struggle to fit social media into their content marketing policy. In-order to enhance the reach of your content, social media enables you to control existing networks; moreover it furnishes a testing ground for broad marketing campaigns, and a lot more.
Suggested by
Michael Ethan
onto Social media publishing and curation |
Although these ideas are far from new, they're still three important tips for anyone getting started (or not getting started) on social media.
I'm a firm advocate of #2 - reusing and resharing content. For SMBs who don't have time or resources to create an entire suite of content that will fill up social media channels for days, weeks, or even months, resharing the same content in different contexts is the way to go.
Each morning, I fill up my Scoop.it Smart Scheduler with the top content from our blog over the last month, as these are the pieces that clearly resonated with our audience and could potentially be useful to some new eyes if shared again. It's the best way to ensure that our brand's social media channels are full and also that our content is given a new life every so often.