Facebook is one of the big movers in paid advertising, but overall the pie is getting bigger as the move from traditional advertising to digital accelerates. According to emarketer By 2017, when US digital display ad expenditure will reach $37.36 billion, Facebook and Twitter together will account for 33.7% of the market, up from 30.2% this year.
Facebook advertising is not so much un chartered territory anymore. Whether you've experimented with advertising on the biggest social network or not, these are interesting data points that will inspire your next campaign.
The underlying trend here is that it's getting harder and harder to develop a business' visibility on Facebook without paying. Organic reach has kept declining as Facebook made it clear that the model was prioritizing organic visibility of individuals vs pages. It doesn't mean paying for views and engagement on Facebook is stupid though: with proper optimization - the main one being to adopt a content hub strategy for your social content - you can amplify the visibility you'll buy through ads.
Facebook advertising is not so much un chartered territory anymore. Whether you've experimented with advertising on the biggest social network or not, these are interesting data points that will inspire your next campaign.
The underlying trend here is that it's getting harder and harder to develop a business' visibility on Facebook without paying. Organic reach has kept declining as Facebook made it clear that the model was prioritizing organic visibility of individuals vs pages. It doesn't mean paying for views and engagement on Facebook is stupid though: with proper optimization - the main one being to adopt a content hub strategy for your social content - you can amplify the visibility you'll buy through ads.
Here's what I like about Facebook advertising for our books: you can get so super targeted that you can narrow down your target audience to the point of talking to Suzie Q in Mobile, Alabama with one child in her living room. You definitely get more bang for your buck that way.
Facebook advertising is not so much un chartered territory anymore. Whether you've experimented with advertising on the biggest social network or not, these are interesting data points that will inspire your next campaign.
The underlying trend here is that it's getting harder and harder to develop a business' visibility on Facebook without paying. Organic reach has kept declining as Facebook made it clear that the model was prioritizing organic visibility of individuals vs pages. It doesn't mean paying for views and engagement on Facebook is stupid though: with proper optimization - the main one being to adopt a content hub strategy for your social content - you can amplify the visibility you'll buy through ads.